Article search results for 'diet coke'
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Boards Online | July 14, 2009
Naomi Campbell's cell phone-flinging ways have nothing on Eleanor, the fashion-forward marionette at the heart of Diet Coke's sponsorship idents for American comedy series Ugly Betty, now in its third season on Channel 4 and E4 in the UK. Eleanor is the creation of Mother, London and directors Legs. For the inside scoop on all things Eleanor, Boards spoke with Mother's Peter Robertson. continue
Boards Magazine | June 1, 2009
The promise and pitfalls of Twitter continue
Boards Online | June 17, 2008
In this special Cannes edition of Boards Online, we feature spots favored to grab some Lions this year (below), and top international CDs take a crack at predicting the big winners for Cannes '08
Boards Magazine | June 1, 2008
Top international CDs take a crack at Cannes clairvoyance
Boards Magazine | December 1, 2007
While nothing seemed to shake the foundations of advertising as we know it compared to last year's onslaught of new media delivery platforms (YouTube, Second Life, what have you), this year a healthy crop of agencies turned out engaging commercial content across the board. And great TV work was definitely a big part of the mix. Here are our picks for the year's hot shops.
Boards Magazine | December 1, 2007
@RADICAL.MEDIAExpanding the reach of its branded content, @radical signed a first-look development deal with worldwide distributor FremantleMedia. Gamekillers made its
MTV series debut, as did an @radical-co-produced pilot for Mad Men via AMC. In music videos, Chris Milk took director of the year honors at the Music Video Production Association Awards. Spot-wise, The
Glue Society made lingerie ads interesting without focusing on T&A (Elle Macpherson Intimates virals), Tarsem pit F1 stars in a bout of one-upmanship for Mercedes-Benz ("The Race") and Daniel Askill vivisected a Laguna for Renault ("You Can Never Be Too Demanding"). New signings included features director Bill Condon and David MacKenzie.
Boards Magazine | December 1, 2007
Blink's 2007 creative rebirth
Boards Magazine | June 1, 2007
Boards Magazine | April 1, 2007
Vigorsol "The Legend"; adidas "Impossible Is Nothing 2007"; Diet Coke "Frames"; Scion xB "Tower Of Grantville"; PlayStation 3 "Hotel"
Boards Magazine | March 1, 2007
This past February, like a geyser of fizzy soda hitting them in their collective corporate faces, the bigwigs over at Coca-Cola finally embraced the Diet Coke/Mentos phenomenon of last summer.
Boards Magazine | November 1, 2005
The commercial music industry has undergone many shifts over the last few years, with most of them stemming directly from technological advances changing the way music is made and heard.
Boards Online | August 30, 2005
Camp and Taylor replace Bildsten
Boards Online | March 1, 2005
RSA recruits RAF; Cut + Run gets David Checel; feature helmer Roger Michell goes Crossroads; plus more moves at Kaboom,
BBDO New York and elsewhere...
Boards Magazine | August 1, 2004
What do you do when the creative brief calls for a robot, outrageous comic book antics or a charming singing water boy? Why, you animate it. Whether the goal is to mesmerize with believability or create an entirely alternate reality, these projects display skilful animation and effects.
Boards Magazine | July 1, 2004
Boards' honor roll* identifies some of this year's movers and shakers on the international commercial production scene. See how many of them you can chase down on the Croisette!
Boards Magazine | May 1, 2003
Coca-Cola Co.'s flagship North American business unit has at least one piece of good news to cheer about: it's got its advertising mojo back.
Boards Online | February 6, 2003
Fray Bentos meat pies lampoon '80s advertising
Boards Magazine | August 1, 2002
The addition of Jeff Labbé and
Kash Sree to the
Leo Burnett USA creative department is the latest and, considering the coveted Lions both sport, the highest- profile of a number of recent additions to the Chicago agency.
Boards Magazine | August 1, 2002
The life, times and production wiles of hard-nosed agency producer
Bob Nelson
Boards Magazine | June 1, 2002
"What's threatened today is any sense of soul in advertising; it's become an advanced course in banking," muses an introspective
Dan Wieden on agencies selling out to huge corporations. "It's more about the bottom line than letting work develop organically."
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