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Boards and Boulder Digital Works create digital boot camp

Boards Online | February 9, 2010

Boards presents Boulder Digital Works is a series of educational workshops set to land in cities around the world to educate industry and agency executives in the digital realm, launching in Toronto in April. continue

People moves

Boards Online | February 9, 2010

Jon Kamen (pictured) to chair inaugural Cannes Lions Film Craft jury; Kevin Roddy to chair 2010 AICP Next Awards; People moves at Firstborn, MCBD and GSD&M Idea City continue

Super Bowl XLIV: The spots, the party, the tweets

Boards Online | February 8, 2010

Another Super Bowl Sunday has passed, which means another crop of commercials has landed in Boards' inbox. Favorites the Indianapolis Colts may have lost out to the New Orleans Saints in a nail-biting game, but how did the ads compare? Were the commercials during Super Bowl XLIV worth skipping a trip to the toilet for? Not really. But the ads are always worth a look on the Internet afterwards. continue

Q&A: BBDO NY ECD/director of innovation Mathias Appelblad

Boards Online | February 4, 2010

BBDO, New York announced three new executive creative director hires this week, including Mathias Appelblad, a former interactive creative director at Forsman & Bodenfors, who will also take on the newly-created role of director of innovation. Boards caught up with Appelblad to discuss the new role, the predominance of Swedish creative in the interactive realm and what he hopes to achieve going forward. continue

People moves

Boards Online | February 4, 2010

Alex Bogusky (pictured) explains his new chief creative insurgent role at MDC Partners; BBDO, New York hires three new ECDs; Poke co-founder Iain Tait joins Wieden+Kennedy, Portland; Toy, New York to close; People moves at AKQA, Anomaly and Stink continue

Logorama, Blomkamp, Bigelow and Back score Oscar noms

Boards Online | February 2, 2010

Directors Neill Blomkamp and Joachim Back, French collective h5 and RSA Films-repped feature filmmaker Kathryn Bigelow are among the commercial talents up for Academy Awards this year. continue

People Moves

Boards Online | February 2, 2010

Epoch Films signs Jessica Sanders (pictured); The Art Directors Club unveils ADC Hybrid jury; AICE Awards add Design category; People moves and new signings at RSA Films, Saville Productions, Blinkart and droga5, Sydney. continue

Tom Kuntz and Kathryn Bigelow win at DGA Awards

Boards Online | February 1, 2010

After three nominations, MJZ director Tom Kuntz picked up the prize for outstanding commercial direction at the Directors Guild of America Awards in Los Angeles on Saturday night. continue

Photo gallery: Google Chrome art opening in New York

Boards Online | January 29, 2010

BBH, New York, Glue, London and 1st Avenue Machine kicked off the first round of Google Chrome's European advertising with an art opening and reception at 201 Mulberry St. in New York on Jan. 13 that showcased the crafty set pieces from the tech giant's "Features" web films. continue

Coming soon: Boards' Innovation issue

Boards Online | January 28, 2010

The March issue of Boards is all about innovation - an inescapable word these days. It was in the blog posts breathlessly anticipating Apple's iPad launch earlier this week, it was central to President Obama's State of the Union address Wednesday night, and recently it's been the focal point in a host of campaigns, from brands as varied as LEGO, Guinness and Nike. continue

We're hosting a Super Bowl party with MassMarket and the poolhouse

Boards Online | January 28, 2010

Plans for Super Bowl Sunday? If you find yourself in the Los Angeles area on the day of the big game, drop by Boards, MassMarket and the poolhouse's Super Bowl party at The Waterfront restaurant in Marina del Rey on February 7. continue

Last chance to enter the 2010 First Boards Awards

Boards Online | January 28, 2010

This is it folks! The final deadline for First Boards Awards entries is upon us, so get your entries together and submit today! The entry system will close Friday, January 29, 11pm ESTcontinue

Best Rebrands of the Decade

Boards Online | January 26, 2010

In an age of torrents and TiVo, does anyone still care what network a TV show is on? It's a question crucial to the agencies, design and animation studios that assist a network in developing and executing its brand identity. In a landscape where network promotion is increasingly show-led, we take a look at the top rebrands of the past decade that demonstrated why a network is more than just the sum of its programming. continue

It's all in the name: behind UKTV's Dave rebrand

Boards Online | January 26, 2010

People watch shows, not networks. It's an observation shared by many television execs when considering the time and money they'll allot to comprehensive rebrands. But as UKTV's Dave rebrand shows, audiences still do care about the network and when a rebrand is done right, it can turn viewers into channel advocates. continue

People moves

Boards Online | January 26, 2010

Sound Lounge hires EP Gloria Pitagorsky (pictured); New signings for Academy Films, Landia and Moxie Pictures; One Show Interactive and Art Directors Club Advertising juries announced continue

Best rebrands of the decade

Boards Magazine | January 21, 2010

While network promotion is increasingly show-led, the brand is still the thing. We examine the top rebrands of the past decade that were notable for getting it right continue

Director Spike Jonze teams with Absolut vodka for short film

Boards Online | January 21, 2010

Director Spike Jonze and vodka brand Absolut will premiere a robot romance short film called I'm Here at the Sundance Film Festival Thursday night as part of the Opening Night Shorts Program. continue

Digital brand in an analogue world

Boards Magazine | January 21, 2010

BBH, Glue and 1st Avenue get crafty for Google Chrome continue

Mirror image

Boards Magazine | January 21, 2010

CP+B searches for the other you with Coke Zero’s Facial Profiler app continue

Mexican Connections

Boards Magazine | January 21, 2010

Two producers in Mexico City talk pulling favors continue


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January/February 2010

In the January/February 2010 issue of Boards, we look back at the best network rebrands from the past 10 years, examine the emerging field of interactive sound design and profile a few 'fixers' that directors can't live without when shooting abroad.



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