Boards Summit 2009 “BBDO Director's Lounge 2”
- TV/Film
- December 17, 2009
Despite the changes that the ad industry has recently seen, at its heart it's still a people business. With this in mind, BBDO, Germany head of TV Steffen Gentis founded the BBDO Directors Lounge, which aims to foster relationships between creatives and directors. In part 2, Gentis and FHV/BBDO's Geertje Hoek discuss the challenges for new directors; and we talk with directors Calum MacDiarmid and Aliaksei Tserakhau.
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