A publication of Brunico Communications Ltd.

Honda “Senses”

In this follow-up to Honda's award-winning "Cog", metaphors are used to get the point across. A series of simple, mood-lit vignettes demonstrate everyday utilities acting smartly. A railway station's lights and computer systems spring to life as the passengers spill out of the first train of the day; a fan starts whirring as a woman walks past; a tap turns itself off; a TV goes dead as its owner falls asleep in this spot directed by Peter Thwaites of Gorgeous.

Most Recent Work

Client: Boost Mobile
Title: The Super Bowl Shuffle (Music Video)
Agency: 180, Los Angeles
Prodco: Paydirt Productions
Director: Tim Heidecker & Eric Wareheim
Campaign: Shufflin'
Client: Puma
Title: Hardchorus
Agency: Droga5, New York
Prodco: Knucklehead, London
Director: Ben Gregor
Client: Dawn Landes
Title: Young Girl
Agency: Cooking Vinyl, New York
Prodco: Smuggler, New York/Los Angeles
Director: Jon Watts
Client: RBC
Title: Flame
Agency: BBDO, Toronto
Prodco: Soft Citizen, Toronto
Director: Chris Sargent
Client: NFL
Title: Best Fans on the Planet
Agency: Grey, New York
Prodco: NFL Films
Director: Hank McElwee
Client: NFL
Title: All 4 Seasons
Agency: Grey, New York
Prodco: NFL Films
Director: Hank McElwee
Client: BC Hydro
Title: Bulb
Agency: DDB Canada, Vancouver
Prodco: Electric Company, Toronto
Director: Ron Gervais
Campaign: BC Hydro 2010 Winter Olympic Games
Client: BC Hydro
Title: Switch
Agency: DDB Canada, Vancouver
Prodco: Electric Company, Toronto
Director: Ron Gervais
Campaign: BC Hydro 2010 Winter Olympic Games
Client: BC Hydro
Title: Thermo
Agency: DDB Canada, Vancouver
Prodco: Electric Company, Toronto
Director: Ron Gervais
Campaign: BC Hydro 2010 Winter Olympic Games

Behind the Scenes

Client: Sony Global
Title: The Meaning of make.believe
Agency: 180, Los Angeles
Prodco: Biscuit Filmworks, Los Angeles
Director:
Campaign: make.believe
Client: Google Chrome
Title: Behind the Scenes
Agency: BBH, New York
Prodco: 1st Ave Machine, New York
Director:
Client: Verizon
Title: The Making of Droid (before and after)
Agency: mcgarrybowen, New York
Prodco: MJZ, Los Angeles
Director:
Campaign: Droid Making of

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January/February 2010

In the January/February 2010 issue of Boards, we look back at the best network rebrands from the past 10 years, examine the emerging field of interactive sound design and profile a few 'fixers' that directors can't live without when shooting abroad.


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