A publication of Brunico Communications Ltd.

Zazoo Condoms “Little Boy”

This deftly directed commercial will have you asking yourself: how badly do you want kids? A father and his young son enter into a test of wills in a supermarket, when the dad denies the boy a large bag of candy he wants. No sooner is the bag back on the shelf then the insolent boy throw the tantrum of all tantrums. The child's destructive kicking, floor-sprawling display is all too convincing, and the father's exasperation tangible. The final - and oh, so chillingly effective - tag: "Use condoms".

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May 2010

Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.



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