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Pot Noodles (spec) “Precious”

Considering the product is positioned as an object of lascivious obsession, the fact that a Gollum-like character is fixated on a pack of precious Pot Noodles is fitting. An interesting spec that captures the conflicted nature of the creepy Lord of the Rings character and the naughty draw of the soupy snack.

Most Recent Work

Client: Boost Mobile
Title: The Boost Mobile Shuffle Music Video
Agency: 180, Los Angeles
Prodco: Paydirt Productions
Director: Tim Heidecker & Eric Wareheim
Campaign: Shufflin'
Client: Puma
Title: Hardchorus
Agency: Droga5, New York
Prodco: Knucklehead, London
Director: Ben Gregor
Client: Dawn Landes
Title: Young Girl
Agency: Cooking Vinyl, New York
Prodco: Smuggler, New York/Los Angeles
Director: Jon Watts
Client: RBC
Title: Flame
Agency: BBDO, Toronto
Prodco: Soft Citizen, Toronto
Director: Chris Sargent
Client: NFL
Title: Best Fans on the Planet
Agency: Grey, New York
Prodco: NFL Films
Director: Hank McElwee
Client: NFL
Title: All 4 Seasons
Agency: Grey, New York
Prodco: NFL Films
Director: Hank McElwee
Client: BC Hydro
Title: Bulb
Agency: DDB Canada, Vancouver
Prodco: Electric Company, Toronto
Director: Ron Gervais
Campaign: BC Hydro 2010 Winter Olympic Games
Client: BC Hydro
Title: Switch
Agency: DDB Canada, Vancouver
Prodco: Electric Company, Toronto
Director: Ron Gervais
Campaign: BC Hydro 2010 Winter Olympic Games
Client: BC Hydro
Title: Thermo
Agency: DDB Canada, Vancouver
Prodco: Electric Company, Toronto
Director: Ron Gervais
Campaign: BC Hydro 2010 Winter Olympic Games

Behind the Scenes

Client: Sony Global
Title: The Meaning of make.believe
Agency: 180, Los Angeles
Prodco: Biscuit Filmworks, Los Angeles
Director:
Campaign: make.believe
Client: Google Chrome
Title: Behind the Scenes
Agency: BBH, New York
Prodco: 1st Ave Machine, New York
Director:
Client: Verizon
Title: The Making of Droid (before and after)
Agency: mcgarrybowen, New York
Prodco: MJZ, Los Angeles
Director:
Campaign: Droid Making of

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January/February 2010

In the January/February 2010 issue of Boards, we look back at the best network rebrands from the past 10 years, examine the emerging field of interactive sound design and profile a few 'fixers' that directors can't live without when shooting abroad.


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