Title: Damn Boots
Agency: Johannes Leonardo, New York
Production Company: Nexus Productions, London
Director: Woof Wan-Bau
show more credits
Johannes Leonardo and Nexus' Woof Wan-Bau teach us to always put the best foot forward.
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•OLPC AND TAXI LAUNCH GLOBAL CAMPAIGN>One Laptop Per Child
(OLPC) has teamed with Taxi, New York to create an integrated
advertising campaign to encourage consumers to participate in the
non-profit organization's "Give One, Get One" program this holiday
season. Launched in 2007, the aim of the program is to provide children
in the developing world with low-cost, low-power, connected laptops in
order to facilitate self-empowered learning. The campaign includes
broadcast, online videos, a social networking tool, a microsite with an
embeddable widget to encourage viral sharing and a digital storefront, Amazon.com/xo, created in collaboration with The Barbarian Group. The first spot, "Zimi", can be viewed on the Boards screening room here. •15 BELOW AUCTIONS CELEBRITY SIGNED JACKETS>In other
Taxi-related news, the bidding has begun on 15 specially autographed 15
Below Project jackets, originally created to mark the occasion of
Taxi's 15th anniversary. The jackets are designed to help the homeless
ward off frigid temperatures using old newspapers stuffed into
specially-sewn pockets in the lining. Taxi's Toronto headquarters is
auctioning off jackets signed by celebrities including Robert Plant,
Kim Cattrall, Nelly Furtado, Jon Stewart and the Daily Show cast, Rush,
Atom Egoyan, Kid Rock, Sir Michael Caine, R.E.M., Kids in the Hall,
Yo-Yo Ma, Norman Jewison, Guy Maddin & Isabella Rossellini and OLPC
founder Nicholas Negroponte. Each autographed jacket will also come
with a personal item picked by the celebrity. Funds raised from the eBay.ca auction, held from November 15 - 30, will be donated to 15 Below Project partner The Salvation Army of Canada. •BOARDS YEAR IN REVIEW QUESTIONNAIRE> It was a year of election fever and economic meltdown, but during it all, advertising was being made. As is the tradition with end-of-year nostalgia, we want to give you, dear reader, the chance to weigh in on what tickled your fancy or just plain ticked you off about the biz in 2008, as well as the opportunity to gaze into your crystal balls (or pint glasses) and tell us what you see for the year ahead. We'll collect your wisdom and, as we've done in years past, publish assorted comments in our year-end issue. Read more and email your responses to Barry Walsh at bwalsh@brunico.com by Nov. 25 (or even sooner if you're feeling industrious). •BBDO WINS BIG AT LONDON INTERNATIONAL AWARDS>BBDO New York
claimed top awards in design and non-traditional media as well as
digital media at last week's London International Awards. The agency
took home three grand prizes, 16 gold statues and 20 silvers. The Grand
Prizes were awarded for "Cables: Food Drop", "Cables: Guns" and
"Cables: Protest" for BBC World in the design/non-traditional category,
and for "HBOVoyeur" in the digital media grouping. The Grand Prize for
television/cinema went to Fallon, London and that little piece of film
with the big ape in it... Cadbury "Gorilla". •EPOCH ACQUIRES KIRT GUNN>Epoch Films, New York has
acquired Kirt Gunn & Associates to facilitate the launch of
Dandelion, a branded-sponsored entertainment company. Epoch
partner/EPJerry Solomon, founder/EP Mindy Goldberg and Kirt Gunn will
serve as managing partners. Emmy-winning producer Greg Schultz (Mad
Men, Iconoclasts, Seinfeld) will lead the day-to-day operations as EP. •DENSTU BUYS MCGARRYBOWEN>In a bid to strengthen its
presence in the US, Dentsu Holdings USA, Inc has acquired independent
ad shop mcgarrybowen. The New York headquarters, Chicago office and the
agency's digital arm, Continuity, will continue to operate under the
leadership of mcgarrybowen's executive management team.
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