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CREDITS
Client: Smirnoff Source
Title: Whoo Alright
Agency: JWT, New York
Production Company: Spoon, Tokyo
Director: Koichiro Tsujikawa

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Smirnoff Source: Whoo Alright

Wondrous waterworks mark Koichiro Tsujikawa's US commercial debut for Smirnoff.

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•JWT GLOBAL CCO CRAIG DAVIS TO DEPART IN 2009> JWT worldwide CEO and chairman Bob Jeffrey announced on Monday that Craig Davis, the agency's global CCO, has decided to step down sometime in 2009 to move his family back to his native Australia. "This was a long-debated decision that Craig and his wife began to discuss with me last year," Jeffrey wrote in a company-wide email on Monday. "However, it wasn't until very recently that [they] came to the conclusion that they wanted to return to Sydney to raise their children near their family, after being away for more than 10 years." Davis joined JWT in 2005 and this past June, he was president of the film and press juries at the Cannes Lions International Advertising Festival. Jeffrey assured staffers that Davis will stay on board for an "extensive transition plan" until next year.
http://www.jwt.com

•KOSINSKI'S GEARS OF WAR 2 TRAILER HITS WEB> Anonymous Content director Joseph Kosinski and San Francisco-based agency T.A.G. have followed up 2006's much-loved "Mad World" spot for the Microsoft Xbox game Gears of War with "Rendezvous", hyping the game's sequel, Gears of War 2. Created using Epic Games' gaming environment Unreal Engine the follow-up strikes a similarly emotive tone, undercutting the outlandish violence with somber music by electro-rockers Trans Am and a voice-over reading of "Rendezvous", a World War I-era poem by Alan Seeger.

•EMMY NOMINEES FOR BEST COMMERCIAL ANNOUNCED>The Academy of Television Arts and Sciences in Los Angeles announced the nominees for "Outstanding Commercial" last week. This year's contenders are Hallmark "Brother of the Bride", by Leo Burnett; FedEx "Carrier Pigeons" by BBDO, New York; Travelers "Delivery" by Fallon; Coca-Cola "It's Mine" by Wieden+Kennedy and Bud Light "Swear Jar" by DDB Chicago. The winner will be announced at The Nokia Theater in LA on Saturday, September 13.

•ANOMALY AND CONVERSE MAKE MUSIC TOGETHER>Converse drummed up a ton of chatter in the music blogosphere earlier this summer when it released the single "My Drive-Thru", a Pharrell Williams-produced collaboration between N.E.R.D., The Strokes' frontman Julian Casablancas and Santogold, to mark the sneaker brand’s centenary. To find out more about how the campaign came together, Boards spoke with Converse CMO Geoff Cottril and Anomaly, New York partner and CD Mike Byrne. Read more

•GOODBY AND BUCKY FUKUMOTO ANIMATE OFFICE ART FOR HP>The world of corporate videos isn't the most glamorous. Ditto the world of enterprise printing. And when the two worlds collide, there's a chance the end results will be less than explosive. But if a recent web campaign for HP is any indication, there's a potential for corporate videos to be charmingly abstract. Read more

•TWENTY120 TAKES OFF> Twenty 120 second films, each dealing with the theme of Change, make up this year's collection of work showcased at the 2nd Annual Twenty120. As with its debut year, which featured a Truth vs. Deception theme, the idea behind Twenty120 is to allow directors, TV creatives, designers, art directors and fine artists the creative freedom to make short films using any medium and without the usual constraints of work created for commercial use. This year the program features work by MK12's Ben Raditz, Grow Design Work's Bran Dougherty-Johnson, Dstrukt's Chris Hewitt and Curious Pictures' man vs magnet (aka Matt Smithson). The site went live last Thursday with an opening screening presented by PromaxBDA at Cinespace in Hollywood.

•RUSHES SOHO SHORTS KICKS OFF> The 10th edition of the Rushes Soho Shorts Festival takes over cinemas in London's West End beginning tomorrow and runs until August 1. The program is a mix of short, documentary, animated and music video work by established and unknown filmmakers alike.

•FALLON HOOKS UP WITH MIAMI AD SCHOOL> Fallon, Minneapolis has partnered with the Miami Ad School to create a 10-week work experience program called AdKare. Final year students will work full-time on special projects and on regular accounts.

•ONEDOTZERO DEADLINE>The deadline to submit work for onedotzero's touring "Adventures in Motion" festival has been extended to July 31. The festival will kick off in Buenos Aires on September 8 and then head to Zurich in October and London in November.

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