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CREDITS
Client: 3 Mobile
Title: dExpo
Agency: WCRS, London
Production Company: Partizan
Director: Traktor

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3 Mobile: dExpo

Traktor brings note-passing into the 21st century for 3.

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BOUTIQUE POST HOUSE VERSION2 SHUTS DOORS> New York-based editorial/VFX/motion design company Version2 announced that it's closing shop effective February 1. Owner Vito DeSario said in a statement that the boutique editorial model he's been operating under since 1988 was no longer viable in today's economy, and added the decision was also fueled by his own desire to move on to something new. "The company had become a size where we needed to pull in a certain volume of work to feed the machine. I lacked the fire and conviction I once had to re-staff and recreate the same model I no longer believed in," he said. "Instead, I want to be part of something completely fresh; a company that makes sense in today's market."
http://www.version2.net

AMBER MUSIC'S NEW EP PHILIP MOSSMAN TALKS LIFE IN ADLAND, POST-LCD SOUNDSYSTEM> Having ticked post-rave and post-punk off his resume, musician and composer Philip Mossman can now add post-production. This month, the veteran rock musician announced he's taking over executive producer duties from Patrick Oliver at Amber Music, New York. Mossman first made his mark in music as a member of the Andrew Weatherall's post-rave band Sabres of Paradise way back in the '90s. He went on to score several movie soundtracks and later worked on Primal Scream's blistering Xtrmntr album before spending four years touring and recording with James Murphy's indie rock band LCD Soundsystem. Boards recently caught up with Mossman to find out more about his latest gig. Read more

DREAMWORKS AND PEPSICO PRODUCE 3D SUPER BOWL AD> Film studio DreamWorks and PepsiCo have teamed up with Intel and NBC to produce a 60-second Super Bowl ad for SoBe Lifewater and a 3D movie trailer for the animated film Monsters vs. Aliens. Throughout January, PepsiCo will distribute 125 million pairs of 3D glasses via Sobe Lifewater displays, which viewers can use to watch the commercial during the second quarter of the game. Directed by Peter Arnell, it will feature the brand's CG-animated lizards, characters from Dreamworks' Monsters vs. Aliens and several NFL stars dancing in a reinterpretation of the ballet Swan Lake. The Super Bowl will air on February 1 on NBC.

W+K, PORTLAND LAUNCHES RADIO STATION> Want to ask Dan Wieden a question? Well, now you can! Wieden + Kennedy, Portland has launched a web-based radio station and the agency's co-founder - formerly a radio host before beginning a career in advertising - is hosting a call-in host on Friday, January 9 at 11am. Listen online and check out the full schedule here.
http://radio.wk.com

DAMIAN STEVENS LEAVES SAATCHI LA> Former Saatchi & Saatchi, Los Angeles director of integrated production Damian Stevens has left the agency to start up a post-production company in Los Angeles called Arcade Edit. The editorial roster includes Kim Bica, Patrick Griffin, Geoff Hounsell, Christjan Jordan and Paul Martinez.
http://www.arcadeedit.com

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