Germany prepares for the 2006 FIFA World Cup.
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•SIX BLACK PENCILS AWARDED AT D&AD> Fallon, London’s much-discussed “Gorilla” for Cadbury picked up a Black Pencil for TV/cinema at the 2008 D&AD Awards Ceremony Thursday night, one of six handed out at the UK ad industry’s preeminent industry event. This is the first time in D&AD’s 45-year history that six Black Pencils have been awarded. The other winners were Milk “Get The Glass” by Goodby, Silverstein & Partners and Uniqlo “UNIQLOCK” by Projector, Tokyo for online advertising and Apple for iMac and iPhone, making the company the biggest single winner of Black Pencils, with six won since 1999. London’s The Parnters also picked up a Black Pencil for “The National Gallery Grand Tour”, a poster campaign featuring life-size facsimiles of real paintings. Sixty-four Yellow Pencils were also given out. Frederic Planchon, Frank Budgen and Ringan Ledwidge picked up Pencils for TV/cinema direction for Vodafone, “Time Theft”, Sony Bravia, “Play-Doh” and Levi’s “Dangerous Liaisons”, respectively. BBH and Hakuhodo became the first agencies to win Pencils for mobile marketing, while Nintendo won two in the gaming category. Norway’s Motion Blur picked up a Pencil for directiion in the viral category for Hydro “Train”. Integrated winners were BBDO, New York for HBO “Voyeur”, McCann-Erickson/TAG for Halo 3 “Believe” and Crispin Porter + Bogusky for “Coke vs. Coke Zero”. To see the full list of winners, head to the D&AD website. •CLIOS PANELS KICK-OFF WITH BOARDS SCREENING> The three-day Clio Awards and Festival is set to take over the Ganesvoort South Hotel in Miami starting with a cocktail reception Wednesday night. Once the initial schmoozing and boozing is out of the way, all eyes will undoubtedly turn to the panel sessions, the first of which happens to be a presentation by Boards associate editor Barry Walsh, who will give delegates an overview of 2008’s “Directors in Demand” at 9:30 a.m. on Thursday, May 15. He’ll be followed by a session on Finnish creativity and later in the evening, a gala dinner for Lifetime Achievement Award honoree Marcello Serpa, partner and general creative director, AlmapBBDO, São Paolo, Brazil. On Friday night, the awards for the year’s best work in the areas of content & contact, innovative media, integrated campaigns, print, and design will be revealed and on Saturday, the awards for TV/cinema/digital, interactive, technique, and radio will be handed out at a gala presentation. For the complete schedule of events, head to the Clios’ website. •ONE SHOW AWARDS WRAP-UP> Campaigns for UNIQLO, Halo 3, Burger King and Nike were big winners at last week's One Show Festival, which was held in New York's Nokia Theater. The Best in Show honors for McCann Worldgroup/T.A.G. San Francisco's Halo 3 launch notched up another big win for the campaign. That makes three big prizes over the past week: the integrated launch work also nabbed the Grandy at the Andy Awards and five gold cubes at the Art Directors Club Awards. Burger King was named the One Show's Client of the Year, recognizing the impact of campaigns such as Crispin Porter + Bogusky's "Whopper Freakout" and its "Simpsons Integrated" work tying the King to The Simpsons Movie. Top Pencil winners at the One Show included the TBWA network with 12; BBDO New York with nine in total; Saatchi & Saatchi with seven in total; Ogilvy & Mather with six; Leo Burnett with five; McCann Worldwide with five; and Crispin Porter + Bogusky, Jung Von Matt and Wieden + Kennedy tied with four each. At the One Show Interactive, a campaign for colorful clothier UNIQLO claimed the Best in Show prize. Conceived by Tokyo-based Projector, the viral "UNIQLOCK" campaign featured a downloadable clock widget that can be added to a blog. One the hour, it plays a chime by producer Tomoyuki Tanaka (a.k.a. Fantastic Plastic Machine) and shows a video of UNIQLO-clad Woomin dancers. Other big interactive winners were R/GA for "Nike Zoom", Crispin Porter + Bogusky for "Whopperfreakout.com" for Burger King and "Simpsons Integrated", AKQA for Xbox "Halo 3 Sonic Vault" and "Halo3.com/Believe", netthink for adidas "Impossible is Nothing" and TBWA\Media Arts Lab for Apple "Don't Give Up", "Quote" and "Mac Contextuals". Nike picked up the "Client of the Year" award, while the Arcade Fire's interactive music video "Neon Bible" nabbed a Gold Pencil. Check www.oneclub.org for the full list of winners. •BENZO VIRAL FOR LEVI'S SCORES ON YOUTUBE> A mysterious YouTube video showing break dancers back-flipping into Levi's Original 501 Button-Fly jeans has racked up more than 2.5 million views on YouTube since hitting the video-sharing site last week. After much speculation, the denim-brand owned up to creating "Jeans Jump", the unbranded viral with San Francisco-based agency Cutwater and Benzo Theodore, a photographer/director (and former intern for Spike Jonze), who was also behind last year's similar stunt-style viral for Ray-Ban and Cutwater, "Sunglasses Catch".
•GLOBAL AUDIENCES TUNE INTO PANGEA DAY> The global day of
film wished for by TED prize-winning filmmaker Jehane Noujaim came to
fruition on Saturday, May 10 as thousands of people in cities around
the world watched the live, four-hour Pangea Day webcast of 24 original
short films created to bridge cross-cultural gaps. The event was hosted
by Current TV's Max Lugavere and Jason Silva, Lisa Ling and June Arunga
and featured musical performances and appearances by Cameron Diaz and
CNN's Christiane Amanpour. To view highlights from the broadcast, head
to the Pangea Day website and to watch a series of Pangea Day promos created by New York agency Johannes Leonardo, head to the screening room. •AICP NAMES NEXT AWARDS HONOREES> HBO "Voyeur", adidas
"Impossible is Nothing - Where Sport Meets Art" and Burger King
"Whopper Freakout" will receive AICP Next Awards, honoring innovative
cross media work. The awards will be given out in New York on June 3
during the 2008 AICP Show, which will also feature presentations about
the strategy and execution of the three winning campaigns by all the
people involved. •FIREFLIES TO HIT THE CALIFORNIA COAST> Cycling
enthusiasts unable to join in the FireFlies' annual ride through the
French Alps from Evian to Cannes have the option of cycling along the
California coast as part of the FireFlies West crew. Organized by
FireFlies Jake Scott and Bryan Farhy, the event will take place from
June 8 to 14 and span 550 miles from San Francisco to Los Angeles. All
proceeds from the event will go toward Leuka, which helps finance a
research and treatment unit for leukemia at the Hammersmith Hospital in
London. For more info, email bryan@restlessfilms.tv. |
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