Geico “Wuxia”
- TV/Film
- April 14, 2009
A parody of the testimonial spots in which your average Joe seems pre-occupied with life's minutiae, "Wuxia" [pronounced Wa-Shaw] opens with a sex kitten posing the question: "How does GEICO process my claims so quickly and still save me so much money?" The Martin Agency enlisted Traktor to execute its absurd response: ancient marshal arts secrets from the Wuxia. Count the number of insurance agents as they process claims in crouching tiger, hidden dragon fashion.
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