Another Super Bowl Sunday has passed, which means another crop of commercials has landed in Boards' inbox. Favorites the Indianapolis Colts may have lost out to the New Orleans Saints in a nail-biting game, but how did the ads compare? Were the commercials during Super Bowl XLIV worth skipping a trip to the toilet for? Not really. But the ads are always worth a look on the Internet the day after. CONTINUE

The Barbarian Group's Rick Webb ponders the tricky question of how agencies can create a lasting legacy once its founders have left. CONTINUE

BBDO, New York announced three new executive creative director hires this week, including Mathias Appelblad, a former interactive creative director at Forsman & Bodenfors, who will also take on the newly-created role of director of innovation. Boards caught up with Appelblad to discuss the new role, the predominance of Swedish creative in the interactive realm and what he hopes to achieve going forward. CONTINUE

Alex Bogusky (pictured) explains his new chief creative insurgent role at MDC Partners; BBDO, New York hires three new ECDs; Poke co-founder Iain Tait joins Wieden+Kennedy, Portland; Toy, New York to close; People moves at AKQA, Anomaly and Stink CONTINUE

The world author Lewis Carroll conveys between the pages of Alice's Adventures in Wonderland is extraordinary enough, but imagine what it would be like to get inside the author's imagination as he was writing the book. Directing duo DuckEye ventured to re-imagine Carroll's mindset in a new promo "Alice & Lewis" for French music collective The Fitzcarraldo Sessions featuring Moriarty. CONTINUE

Directors Neill Blomkamp and Joachim Back, French collective h5 and RSA Films-repped feature filmmaker Kathryn Bigelow are among the commercial talents up for Academy Awards this year. CONTINUE

FWA founder Rob Ford's five top websites from January include a UGC singalong from Starbucks and BBDO, fighting Japanese robots, Crispin Porter + Bogusky's doppelganger finder for Coke Zero and BBH, London's star-studded MySpace fan video. CONTINUE

Epoch Films signs Jessica Sanders (pictured); The Art Directors Club unveils ADC Hybrid jury; AICE Awards add Design category; People moves and new signings at RSA Films, Saville Productions, Blinkart and droga5, Sydney. CONTINUE

After three nominations, MJZ director Tom Kuntz picked up the prize for outstanding commercial direction at the Directors Guild of America Awards in Los Angeles on Saturday night. CONTINUE

BBH, New York, Glue, London and 1st Avenue Machine kicked off the first round of Google Chrome's European advertising with an art opening and reception at 201 Mulberry St. in New York on Jan. 13 that showcased the crafty set pieces from the tech giant's "Features" web films. CONTINUE