Former GO Film partner/executive producer Robert Wherry has launched a new production company called Assembly Films. After 10 years at the helm of GO, the industry vet decided to start-up a new boutique in New York two years after director Simon McQuoid's series of web films for Halo 3 won the Grand Prix Film Lion at Cannes. CONTINUE

A six-minute, single-take web film for Johnnie Walker claimed the top prize at the 2010 One Show awards Thursday night. The spot, "The Man Who Walked Around The World", stars Scottish actor Robert Carlyle, was created by BBH, London and directed by HLA's Jamie Rafn. CONTINUE

Commercials have become less creative, says RSA-repped Carl Erik Rinsch, and a valuable school for the next generation of young directors is being lost. For the May issue of Boards, we spoke to Rinsch about his short film, "The Gift", one of five films in Philips' Parallel Lines campaign. In this extended interview he argues that long form projects offer new opportunities for the next generation of Scotts, Jonzes and Scorseses. CONTINUE

Every year we compile our It List, a run-down of the companies, people, gadgets and trends that entertained, enlightened and impressed us over the preceding 12 months for our big double issue in June/July. Before we finalize this year's list, we'd like to ask our readers for input. CONTINUE

A rising name in the indie music world for the past eight years thanks to his exploratory piano 'preparations', German composer and pianist Hauschka is relatively new to the world of advertising. Now on the roster at New York's Search Party Music, he recently completed work on an American Express spot for Ogilvy, New York and is gearing up to release his fifth album this fall. Boards caught up with Hauschka, a.k.a. Volker Bertelmann, to chat about his playful approach to music-making. CONTINUE

"Find me a woman who can direct comedy like a guy and I'll make... whatever is left of my mark-ups." It sounds like a punch line that will elicit deafening silence in a packed house, but it's an unfortunately true insight when it comes to the continuing lack of women directors in the ad industry. Boards invited several industry voices to provide clarity on the issue during a roundtable discussion for our May 2010 issue. CONTINUE

"How do I feel about my period?" It's one of those questions that will elicit a groan from 99.9% of women. But for that 0.01% that are purportedly represented in tampon advertising, menstruation is the most magical of monthly visitors. When Aunt Flo drops by, expect five days of non-stop dancing, wearing white, running in fields and, most inexplicably, bleeding blue. JWT, New York decided to skewer these stereotypes in the U by Kotex spot "Apology". CONTINUE

The May 2010 issue of Boards featuring our annual list of the year's top directing talent is in the mail and on the interweb for your reading pleasure. This year we profile eight ad auteurs who helped take commercial creative for Barnardo's, Bud, HBO, Old Spice, Xbox and Evian, among others, to the next level. CONTINUE

For this year's Top Directors' feature in the May issue of Boards, we asked the eight top spot helmers to answer a series of rather personal and left-field questions. What we got back were thoughtful, funny and enlightening. But one stood out with its openness, humor and great storytelling that we were hard-pressed to cut down: Rattling Stick founder Danny Kleinman. Here's his full Q&A for your reading pleasure.  CONTINUE

BBDO, New York was the top winner at the Art Directors Club's 89th Annual Awards, picking up three Gold Cubes for "Imagine". Wieden+Kennedy, Portland and Goodby Silverstein & Partners, San Francisco followed with two Gold Cubes each. CONTINUE