Former Imaginary Forces director of experience design Tali Krakowsky has launched Apologue, a new company that will create branded experiences by merging storytelling and new media with physical environments. CONTINUE

A branded entertainment franchise inspired by Ridley Scott's sci-fi film Blade Runner has been shelved due to lack of funds and advertiser interest. Dubbed Purefold, the web series was developed by London-based creative studio Ag8 in partnership with production companies Baby Cow and RSA Films. CONTINUE

Ideas strike at the unlikeliest moments. In the case of former Modernista! digital account executive Eric Kogelschatz, the seeds for his panel at SXSW Interactive, "Big Brother in Your Brain: Neuroscience and Marketing", were born at band practice. Featuring speakers from the worlds of advertising and science, the discussion will cover practical applications and ethical issues that have arisen from this burgeoning field. CONTINUE

It's "that tiny little film that Jim did". That's how Framestore, London executive VFX producer Tim Keene affectionately describes James Cameron's box office record-smashing 3D feature Avatar. Ahead of Sunday's Academy Awards ceremony, where the film will contend for nine golden statuettes, Keene spoke with Boards about the technology behind the film. CONTINUE

For our Innovation issue in March, we wanted to do something, well, innovative. So we asked Nexus Productions to create an augmented reality cover for us. We’d seen other magazines bring AR to the publishing world, but we thought there was room to do something more engaging. So did Nexus directors Theo Watson and Emily Gobeille, who moved away from AR to create Rise and Fall, an interactive experience that will debut on March 1. CONTINUE

Visual effects house Digital Domain has launched Mothership, a new creative studio that will represent a roster of directors and develop content across a variety of platforms - from print and film to web and mobile - for ad agencies and brands. CONTINUE

After three years of designing audio-responsive visuals for idents, websites and art installations, directing duo Minivegas will add a third, spatial dimension into the mix for a one-off event in the basement of London's Royal Albert Hall this Thursday. CONTINUE

The March issue of Boards is all about innovation - an inescapable word these days. It was in the blog posts breathlessly anticipating Apple's iPad launch earlier this week, it was central to President Obama's State of the Union address Wednesday night, and recently it's been the focal point in a host of campaigns, from brands as varied as LEGO, Guinness and Nike. CONTINUE

Joining a raft of new creative talent-based online ventures, Tokion magazine founder Adam Glickman has launched The ideaLists, a website that brings together briefs and creative ideas. Functioning as an open-source creative agency encompassing a broad spectrum of creative disciplines, the site has already garnered proposals from The Guggenheim Museum, Diesel Jeans, Incase and Kanye West's non-profit. CONTINUE

Developers at London-based Moving Picture Company (MPC) have created a handy iPhone app that producers and camera operators can use to calculate data amounts required during shooting and post-production. CONTINUE