Wieden+Kennedy, Portland's Chalkbot campaign for the Nike Livestrong Foundation claimed Best of Show at the 13th annual One Show Interactive awards, held on May 14 in New York. The campaign, inspired by the Tour de France tradition of ‘chalking' the pavement, gave web users around the world the chance to leave messages of hope in the fight against cancer via text message along the tour route. CONTINUE

A six-minute, single-take web film for Johnnie Walker claimed the top prize at the 2010 One Show awards Thursday night. The spot, "The Man Who Walked Around The World", stars Scottish actor Robert Carlyle, was created by BBH, London and directed by HLA's Jamie Rafn. CONTINUE

Commercials have become less creative, says RSA-repped Carl Erik Rinsch, and a valuable school for the next generation of young directors is being lost. For the May issue of Boards, we spoke to Rinsch about his short film, "The Gift", one of five films in Philips' Parallel Lines campaign. In this extended interview he argues that long form projects offer new opportunities for the next generation of Scotts, Jonzes and Scorseses. CONTINUE

Every year we compile our It List, a run-down of the companies, people, gadgets and trends that entertained, enlightened and impressed us over the preceding 12 months for our big double issue in June/July. Before we finalize this year's list, we'd like to ask our readers for input. CONTINUE

As consumers acclimatize to a real-time, post-microsite digital landscape, advertisers will have to find creative ways of demonstrating value beyond big idea campaigns. In this column for Boards, Boulder Digital Works instructor and Rapp Collins Worldwide SVP of communications and experience planning Kip Voytek writes that the sense of satisfaction a customer feels with a product - its utility - is not only the most important emotion; it's the only emotion that counts. CONTINUE

Check out a selection of photos from the inaugural Boards Presents Boulder Digital Works, a two-day digital education workshop held in Toronto on April 21-22.  CONTINUE

How does an agency become digitally literate? How do they integrate a raft of new technologically-minded creatives into their structure? What is the shape and breadth of the new media landscape? Boards Presents Boulder Digital Works was created to answer those questions and more. After our inaugural two-day event in Toronto on April 21-22 and in the lead up to our San Francisco event on May 24-25, we spoke to attendees to gauge what they learned and what future attendees can expect. CONTINUE

BBDO, New York has won Agency of the Year Award at the 14th Annual Webby Awards, an award showcase for websites, online video, mobile applications and interactive advertising that's billed as "the Internet's highest honor." CONTINUE

FITC's Toronto event, held April 24-27, hosted a panel moderated by Apologue founder Tali Krakowsky called "Storytelling: Absorbed, Obsessed And Immersed", exploring the role of design in film, interactive, experiential, architecture and gaming in creating new narrative possibilities.  CONTINUE

BBDO, New York was the top winner at the Art Directors Club's 89th Annual Awards, picking up three Gold Cubes for "Imagine". Wieden+Kennedy, Portland and Goodby Silverstein & Partners, San Francisco followed with two Gold Cubes each. CONTINUE