Philips and DDB will follow-up its award-winning interactive film "Carousel" by releasing a series of five thematically-linked short films online in April. The teaser trailer for the campaign, entitled "Parallel Lines" and produced by RSA Films, hit the Philips Cinema website and Facebook page on Friday. Boards spoke with DDB CCO Neil Dawson and Philips VP Gary Raucher to get the scoop on the films before the April 8 launch date. CONTINUE

For our Innovation issue in March, we wanted to do something, well, innovative. So we asked Nexus Productions to create an augmented reality cover for us. We’d seen other magazines bring AR to the publishing world, but we thought there was room to do something more engaging. So did Nexus directors Theo Watson and Emily Gobeille, who moved away from AR to create Rise and Fall, an interactive experience that will debut on March 1. CONTINUE

Visual effects house Digital Domain has launched Mothership, a new creative studio that will represent a roster of directors and develop content across a variety of platforms - from print and film to web and mobile - for ad agencies and brands. CONTINUE

Boards presents Boulder Digital Works is a series of educational workshops set to land in cities around the world to educate industry and agency executives in the digital realm, launching in Toronto in April. CONTINUE

BBDO, New York announced three new executive creative director hires this week, including Mathias Appelblad, a former interactive creative director at Forsman & Bodenfors, who will also take on the newly-created role of director of innovation. Boards caught up with Appelblad to discuss the new role, the predominance of Swedish creative in the interactive realm and what he hopes to achieve going forward. CONTINUE

Toy brand LEGO is building on fan enthusiasm for its multi-colored blocks with LEGO CL!CK, a social media campaign that encourages people to share their ‘eureka' moments online. Created by San Francisco-based agency Pereira & O'Dell, LEGO CL!CK launched on Monday with a website, an animated short film, the brand's first-ever iPhone app and a PR push on Facebook, Twitter and Flickr. CONTINUE

Joining a raft of new creative talent-based online ventures, Tokion magazine founder Adam Glickman has launched The ideaLists, a website that brings together briefs and creative ideas. Functioning as an open-source creative agency encompassing a broad spectrum of creative disciplines, the site has already garnered proposals from The Guggenheim Museum, Diesel Jeans, Incase and Kanye West's non-profit. CONTINUE

Developers at London-based Moving Picture Company (MPC) have created a handy iPhone app that producers and camera operators can use to calculate data amounts required during shooting and post-production. CONTINUE

Ten spots from 10 years sounds like the impossible task, doesn't it? Well, let us tell you, it is. Still, we sifted through an age's worth of work to pick the ones we feel are the best, most memorable, most influential and indicative of the first chapter of the new millennium. CONTINUE

As a decade bookended by recessions, it's hard to say the noughties were particularly nice. But the New Millennium Decade, as some wordsmiths like to refer to it, did have its moments of significance and grand innovation. Here follows a top-10 recount of what we consider to be the most important moments from the worldview of Boards. CONTINUE