Johnnie Walker, "The Man Who Walked Around The World"

A six-minute, single-take web film for Johnnie Walker claimed the top prize at the 2010 One Show awards Thursday night. The spot, "The Man Who Walked Around The World", stars Scottish actor Robert Carlyle, was created by BBH, London and directed by HLA's Jamie Rafn.

Gold Pencil Award-winning commercials included BETC Euro RSCG, Paris' Canal+ "Closet", Wieden+Kennedy's "The Man Your Man Could Smell Like" for Old Spice, Taxi, Toronto's Viagra Confessions campaign and, Publicis Mojo, Sydney's "Pure Waters" for James Boags Draught.

TBWA\Chiat\Day, Los Angeles reality-style series "Replay" for Gatorade won Gold in the Integrated Branding Campaign and Branded Content categories, respectively. BBDO, New York won a Gold Pencil in the experiential advertising category for its multiplatform HBO campaign Imagine.

The Green Pencil Award was given to the students at to the Berghs School of Communication and Stockholm University in Sweden for their MillionTreesNYC, a program with a goal to plant and care for one million trees across New York over the next decade.

Proctor & Gamble received the "Client of the Year" award for its "pushing the boundaries of creativity" with commercial work such Old Spice "The Man Your Man Could Smell Like" and the Tampax web film "Zack Johnson".

In total, the juries awarded 23 Gold Pencils, 38 Silver Pencils and 27 Bronze Pencils. More than 600 people attended the ceremony, which took place in New York at the Lincoln Center's Alice Tully Hall. Now in its 35th year, the showcase recognizes creative achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content.

For the complete list of winners, visit The One Club's website.