Photos: Sid Lee's office launch party in Paris
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Ad agency Sid Lee officially opened the doors on a new outpost in the French capital with a launch party on May 6th. The new office, located at 12 rue du Sentier in the 2nd arrondissement, is led by managing partner and creative director Sylvain Thirache, CEO Johan Delpuech and agency co-founder Bertrand Cesvet and will handle creative duties for Ubisoft, beer brand Kronenbourg 1664, Eurostar, Grimbergen, Mondial de l'automobile and Coca-Cola. Sid Lee was founded in Montreal in 1997 and expanded into Europe by opening in Amsterdam in 2008 and in Paris this past March.
The party attracted around 700 revelers including Sid Lee staffers from the Montreal and Amsterdam offices and featured a live performance by the band Fortune. Check out a few photos from the event here.
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May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.