HBO "Imagine"

BBDO, New York was the top winner at the Art Directors Club's ADC 89th Annual Awards, picking up three Gold Cubes for "Imagine", its film installation for HBO, including one in the broadcast/innovation category.

The campaign was released last September as an outdoor video cube installation in New York's meatpacking district and featured a multi-part heist film directed by Biscuit Filmworks Noam Murro and a website designed by The Barbarian Group.

The ADC Hybrid Cube, which honors "game-changing, innovative and inspiring work" went to The Martin Agency for "We Choose The Moon", a real-time online recreation of the Apollo 11 moon mission for the John F. Kennedy Presidential Library & Museum. New York-based Domani Studios won a Gold Cube for the campaign website.

Wieden+Kennedy, Portland picked up two Gold Cubes in the Interactive category for its Chalkbot campaign for Nike Livestrong Foundation; and Goodby, Silverstein & Partners, San Francisco picked up Gold Cubes for two websites: GE's augmented reality effort, "Plug Into the Smart Grid" and HP's "Summit on the Summit: Kilimanjaro".

Other winners included BBH creative Masashi Kawamura who won a Gold Cube in the music video category for Sour "Hibi No Niero" and Leo Burnett, Chicago, which won a Gold Cube for Tampax "Zack Jonhson" in the branded content category.

The ADC 89th Annual Awards will be presented on May 19, 2010 at the SVA Theatre at the School of Visual Arts in New York. For more information or to buy tickets, visit www.adcglobal.org/gala.