T-Mobile "Dance" spot scores top honors at BTAAs
BBH wins agency of the year and Rattling Stick named prodco of the year
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Saatchi & Saatchi, Partizan, BBH London, Rattling Stick, BTAA,
Saatchi & Saatchi, London's flashmob spot "Dance" scored top honors at the British Television Advertising Awards (BTAA), taking home the Best Television Commercial of the Year Award at a ceremony in London on Wednesday night.
The spot, directed by Michael Gracey and produced by Partizan, London, features a choreographed dance performance in London's Liverpool Street station. It became a viral sensation last year and won a Gold Lion at the 2009 Cannes International Advertising Festival.
BBH, London was the top agency winner, snagging seven Goldss and its fifth agency of the year award thanks to recent work for clients Barnardo's, Johnnie Walker, and Robinsons.
Other Gold winners included VCCP and Passion Pictures director Darren Walsh's CompareTheMarket.com spots starring animated meerkat mascot Alexandr Orlov, Tribal DDB and Stink director Adam Berg's interactive "Carousel" film for Philips, AMV BBDO's Department for Transport spot "Live With It" directed by Rattling Stick's Andy McLeod and BBH and Barnardo's anti-sexual abuse spot "Turn Around", directed by Gorgeous Enterprises' Chris Palmer.
Rattling Stick won the production company of the year award for the third consecutive year on the back of work for Department of Transport, Weetabix, Robinsons, and Monster.com in the USA.
For the full list of winners, visit the BTAA website.
Related
Client: T-Mobile
Title: Dance Agency: Saatchi & Saatchi, London Prodco: Partizan, London Director: Michael Gracey |
Client: Philips
Title: Carousel Agency: Tribal DDB, Amsterdam Prodco: Stink Digital, London Director: Adam Berg |
Client: Barnardo's
Title: Turn Around Agency: BBH, London Prodco: Gorgeous Enterprises, London Director: Chris Palmer |
Client: Compare the Market.com
Title: Journey of Courageousness Agency: VCCP, London Prodco: Passion Pictures, London Director: Darren Walsh |
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