Golden Girl Betty White hits the pitch in Snickers "Game".

Another Super Bowl Sunday has passed, which means another crop of commercials has landed in Boards' inbox. Favorites the Indianapolis Colts may have lost out to the New Orleans Saints in a nail-biting game, but how did the ads compare? Were the commercials during Super Bowl XLIV worth skipping a trip to the toilet for? Not really. But the ads are always worth a look on the Internet afterwards.

Here are a few highlights from the 2010 Ad Bowl:

First-time Super Bowl advertiser Google stood out among crass comedy and celebrity cameos with "Parisian Love Story", essentially a product demo that cleverly used the web giant's search engine to tell the story of a love struck American in Paris. It was directed by 1st Avenue Machine's Aaron Duffy, who also recently helmed a series of web shorts for the brand's Chrome web browser.

Automaker VW used the Super Bowl to launch its first major campaign after shifting its North American advertising from Crispin Porter + Bogusky to Deutsch, Los Angeles. The 30-second "Punch Dub" spot ties into an integrated campaign that updates the Punch Buggy game. The spot, directed by Moxie Pictures' Frank Todaro, throws to a series of charming web films about Sluggy Patterson, the first guy to see a VW and punch someone.

MJZ director Craig Gillespie was all over the commercial breaks this year with spots for Snickers, Cars.com, Careerbuilder, Emerald Nuts and Pop Secret. Our favorite was the sharply-written Snickers "Game" (through BBDO, New York) starring senior celebs Betty White and Abe Vigoda - an easy stand out in year full of lackluster comedy.

Cult sketch comedians and perverted music video mavens Tim Heidecker and Eric Wareheim made a high-profile commercial splash for 180, Los Angeles and Boost Mobile by painstakingly recreating the 1985 "Shuffling Crew" music video - apparently a pivotal moment for fans of athletes-turned-wannabe rap stars.

Another automaker with a hotly-anticipated spot in the game was Dodge. After taking millions in taxpayer bailout money, the Chrysler brand and its agency Wieden+Kennedy, Portland kept it simple with "Man's Last Stand", a spot about all the wonderful things men do for women.

Not content to sit on the sidelines and play pundits, Boards got off the couch this year and partnered with VFX company MassMarket and freelance agency producer collective the poolhouse to throw an industry party at The Waterfront restaurant in Marina del Rey.

The event also doubled as a fundraiser for charities working to help the victims of the Haiti earthquake disaster: Doctors Without Borders, Waves4Water and Lime Studios' Lime-Aid project.

Around 300 football fans attended and raised $5,500 through a silent auction and raffle organized by the poolhouse's Veronica Beach and Annie Uzdavinis. Items in the auction included paintings, front row tickets to a Lakers basketball game, and an autographed Michel Gondry DVD. Partiers also filled four large boxes with food aid for the earthquake victims.

"The night was all about giving," said Uzdavinis. "It was a phenomenal turnout we are so happy to have worked with three amazing charities that are collaborating together to assist in Haitian relief."

"Everyone at MassMarket thought this was a great way to celebrate all the hard work that goes into Super Bowl ads while gathering people with means to provide for those without," added MassMarket EP Rich Rama.

A big thank you Rich Rama and MassMarket, Veronica Beach, Annie Uzdavinis and everyone who came out to raise money a good cause. If you missed out on the fun, check out photos and some commercial commentary via Twitter.

To watch the commercials from Super Bowl XLIV, head to the screening room.