Best Rebrands of the Decade
We examine the top rebrands of the past decade that were notable for getting it right
In an age of torrents and TiVo, does anyone still care what network a TV show is on? It's a question crucial to the agencies, design and animation studios that assist a network in developing and executing its brand identity.
When a branding package is based on design as an expression of a network's philosophy, it challenges creative partners to approach the brand in an intensive and intelligent way by designing multiple elements, both on-air and off-air, with an eye toward creating a platform that sets the tone for the executions to follow and that lasts for the life of the identity.
In taking a look at the top rebrands of the preceding decade, we identify those that firmly grasped the idea of who a network is. These identities are notable for either breaking the model for the traditional way that networks are branded; for crafting visual identities that would influence others to come after; for displaying creative and technical innovation or for simply hitting the mark for what any brand identity worth its salt should do: remind viewers why a network is more than just the sum of its programming.
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.