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Director Spike Jonze teams with Absolut vodka for short film

30-minute robot love short to open shorts program at Sundance Film Festival
A scene from Spike Jonze's new short "I'm Here", screening at the Sundance Film Festival Thursday.

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TV/Film

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Spike Jonze, Sundance Film Festival, Short Film, TBWAChiatDay, MJZ

Director Spike Jonze and vodka brand Absolut will premiere a robot romance short film called I'm Here at the Sundance Film Festival Thursday night (Jan. 21) as part of the Opening Night Shorts Program.

I'm Here is set in contemporary Los Angeles, but one in which the city is co-inhabited by robots. It follows the blossoming relationship between a robot librarian whose life is enriched after meeting a free-spirited girl robot. Andrew Garfield (The Imaginarium Of Dr Parnassus and David Fincher's forthcoming Social Network) and Sienna Guillory (Tony Krantz's forthcoming indie feature The Big Bang) feature as the star-struck sentients.

The film features music from Jonze's brother, Sam Spiegel aka Squeak E. Clean, LA-based art musician Aska Matsumiya and other emerging artists. It was developed with funding from Absolut vodka and its ad agency, TBWA\Chiat\Day, Los Angeles. Thirty and 60-second trailers for the film will air around the world, both online and as television commercials.

"It was a pretty incredible opportunity," said Jonze in a statement about the project. "[Absolut] didn't give me any requirements to make a movie that had anything to do with vodka. They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted. And it wasn't like working with some huge corporation where I had to meet with committees of people. It was just a small group, and it seemed like creativity and making something that affected them emotionally was the only thing that really mattered to them. I got to make my first love story. It's about the relationship between two robots living in Los Angeles".

The film is due to air at the Berlin Film Festival in February and will be released online in March. For more details, visit the film's official website and for screening info, visit the Sundance Film Festival's website.

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May 2010

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