Matt Bonin

Matt Bonin, Crispin Porter + Bogusky's VP/head of video, is leaving the agency to take up a newly-created position at Los Angeles-based entertainment marketing company Trailer Park.

Effective Sept. 1, the veteran agency producer will head up a staff of more than 200 in the company's integrated digital, design and film production departments as SVP, director of integrated production.

Trailer Park is a hybrid entertainment marketing agency/production company that has specialized in producing trailers and marketing campaigns for major Hollywood film releases for the past 15 years. Last year, the company hired former Young & Rubicam North America managing partner Rick Eiserman as its CEO and branched out in to marketing for non-entertainment brands, such as Netflix, American Express, Dell, Activision and Nissan.

Bonin, 36, says he decided to make the move to Trailer Park because its non-traditional business model offers clients creative solutions from "ideation to production". In addition to a creative department, the company employs in-house line producers, digital producers, prop designers, composers, VFX artists, motion-graphics designers and editors.

"It's really powerful to have those capabilities to turn toward content creation for non-entertainment brands," he says. "We're able to very quickly and efficiently go out and shoot things from broadcast to web films to additional content for DVDs and BluRays to you name it."

Bonin joined Crispin Porter + Bogusky's Boulder office in 2004 as a senior producer. He was promoted to executive integrated producer in 2006 and later to VP, head of video. He's previously worked as a producer for agencies Y&R and DDB.

When he starts his new gig in September, Bonin will focus primarily on the non-entertainment brands, such as travel website Orbitz.com, which made news in June when it shifted its creative business to from Boston-based agency Mullen to Trailer Park.

Bonin believes the company's low-cost, in-house model is attracting clients away from traditional agencies because it allows for a "quick and nimble" production across all platforms - from digital and mobile to broadcast, print and outdoor. At CP+B, he says, only a fraction of ideas that creatives come up with are produced because clients do not have to pay double or triple mark-ups on production costs.

"We have to pick and choose," he says. "There might only be three or four of these 90 great ideas we can realistically bring to life because the content creation for all those consumer touch points becomes to unwieldy."

www.trailerpark-studios.com