Gold or yellow copper?

•BOONDOGGLE PUTS GOLD LIONS TO THE TEST> Belgian agency Boondoggle took home five Gold Lions at the 2009 Cannes Lions International Advertising Festival, but rather than place them on the office mantle, the creatives took the awards to diamond and gold dealers in Antwerp to find out exactly how much they're worth. No one would offer more than €5 for the replica statuettes, which they concluded are made of yellow copper. How much does Cannes charge winners for replicas of the awards? €900. Watch Boondoggle put the Lions to the test in this YouTube video.

•COMMERCIAL EMMY NOMINEES ANNOUNCED> Nominations for the 61st Annual Primetime Emmy Awards were announced in Los Angeles Thursday. And the nominees for outstanding commercial are... Hulu "Alec in Huluwood", Amex "Airport Lounge", Nike "Bottled Courage", Budweiser "Circus", Coca-Cola "Heist", Bud Light "Magazine Buyer", Careerbuilder.com "Tips" and Sprint Nextel "Wedding". For the complete list of nominees, visit emmys.tv.

New York-based Superfad has hired Anthony Nelson, formerly Senior Integrated Producer at Crispin Porter + Bogusky, as executive director.

The New York office of Swedish prodco FilmTecknarna has added ex-Stylewar director Kalle Haglund to its roster for commercial representation in the US and Canada.

Blinkink, London has signed Dutch directing duo Lernert & Sander.

London creative agency Work Club has named Nathaniel Hill, formerly of Dare, as lead strategist.

Feel Films in London has launched a digital division called Feel Content that will be headed up by head of content Dan Cleland.

GL-X, a division of New York-based production company Grand Large, has added former Paranoid US director Tobias Perse for television, viral and music video rep.

Cause & [Effect] Productions, New York has added editor Jason Kileen to its roster.