An image from Tronic, New York's "Choc Gold".

Much like the members of Menudo who were booted from the perennial Latin boy band upon exiting their teenage years, so it goes for MTV's audience. While '80s children still lament the network's passing from music video hub to reality show haven, MTV has since embraced its new status and is even celebrating it with an international brand refresh.

The re-brand, which rolled out on July 1, is a collaboration between MTV Networks International's creative directors, its Milan-based World Design Studio and UK-based multidisciplinary studio, Universal Everything.

For it's part UE acted as creative directors on the brand idents, working with designers and studios from around the world, including Tronic, Zeitguised and Maxim Zhestkov, to create a consistent look and feel based around key words such as love, joy and desire. The key words carry universal meanings that MTV hopes will resonate across its 64 international channels.

The first set of six idents accompany a typographic navigational system that will feature during MTV programming, alerting viewers to upcoming shows and offering on-screen editorial. Ten additional idents will roll out in the fall.

Watch the first set of MTV idents here.