TBWA's Rob Schwartz talks to Spike Lee
Director explains why he's weary of winning awards but not UGC
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Rob Schwartz, TBWAChiatDay, Spike Lee
TBWA\Chiat\Day, Los Angeles ECD Rob Schwartz armed himself with a video camera and interviewed director Spike Lee at the Cannes Lions International Advertising Festival last week.
Lee, who heads up his own agency Spike DDB, talked about his role as star and director of the 1990s Mars Blackmon Air Jordan commercials, his user-generated content campaign for Nokia and mobile film festival Mofilm, his recent Gatorade campaign for TBWA and the 20th anniversary of his breakthrough film Do The Right Thing.
See all of Rob Schwartz's "TBWA\Reportz" interviews with Spike Lee in the screening room.
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Title: Mofilm founder Andy Baker Agency: TBWA\Chiat\Day, Los Angeles Prodco: TBWA\Chiat\Day, Los Angeles Director: Rob Schwartz |
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Title: Spike Lee on Awards vs. Fame Agency: TBWA\Chiat\Day, Los Angeles Prodco: TBWA\Chiat\Day, Los Angeles Director: Rob Schwartz |
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Title: Spike Lee on Gatorade Agency: TBWA\Chiat\Day, Los Angeles Prodco: TBWA\Chiat\Day, Los Angeles Director: Rob Schwartz |
Client: TBWA\Cannes
Title: Spike Lee on User-Gen Content Agency: TBWA\Chiat\Day, Los Angeles Prodco: TBWA\Chiat\Day, Los Angeles Director: Rob Schwartz |
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Title: Spike Lee on Getting into Advertising Agency: TBWA\Chiat\Day, Los Angeles Prodco: TBWA\Chiat\Day, Los Angeles Director: Rob Schwartz |
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