A publication of Brunico Communications Ltd.

Industry news and people moves

Kofi Annan and Bob Geldoff launch climate change campaign; Joost restructures; New York Festivals winners announced; People moves at Anonymous Content, Company 3, Bluerock
The campaign logo for "tck tck tck: Time for Climate Justice"

•KOFI ANNAN AND BOB GELDOFF LAUNCH CLIMATE CHANGE CAMPAIGN> Former UN Secretary General Kofi Annan, Live Aid founder Bob Geldoff and Havas Worldwide global CEO David Jones kicked off a new climate change campaign in Cannes last week to urging people to put pressure world leaders to reach a just, binding deal at the UN Climate Change Conference in Copenhagen in December. Entitled "tck tck tck: Time for Climate Justice", the campaign aims to build the world's largest petition by asking people download their own personal ‘tck'. Other elements include dog tags, the campaigns' iconic accessory, free downloads of a soon-to-be-released re-working of Midnight Oil's "Beds are Burning" and a chance to send messages to world leaders. For more info, visit www.timeforclimatejustice.org

•JOOST RESTRUCTURES> Online video portal Joost announced Tuesday that it is restructuring, admitting that building a business model around online video is "increasingly difficult and expensive". In a statement, the company said it will now focus on providing companies with "white label" video platforms to media companies that will allow them to publish video under their own brands. Joost CEO Mike Volpi has stepped down but remains chairman of the board. Matt Zelesko, SVP of engineering, will take over as CEO and Stacey Selter, SVP of international business development and content acquisition, will run business operations.

•NEW YORK FESTIVALS WINNERS ANNOUNCED> The New York Festivals International Advertising Awards announced six Grand Trophy winners as part of its 52nd annual awards. CumminsNitro, Brisbane won the top honor for "Best Job in the World" for Digital + Interactive; BBDO, New York's "HBO Audio Mural Installations" for the HBO show Big Love won the Grand Trophy for Mixed Media; Crispin Porter + Bogusky's "Whopper Sacrifice" Facebook app for Buger King won the Grand Trophy in Avant Garde and Publicis France claimed the top prize in TV/Cinema for Orange "Rewind City".

Los Angeles-based prodco Anonymous Content has signed Mexican filmmaker, screenwriter and film producer Alfonso Cuarón (Children of Men) for commercial rep.

New York-and-Los Angeles-based Company 3 has hired creative director/Flame artist Randie Swanberg and senior producer Angela Lupo to lead its newly-created visual effects department.

New York editorial house Bluerock has added editor Bruce Ashkinos to its roster.

Guru Studio in Toronto has hired Janice Jacob as producer for the company's episodic and film department.

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May 2010

Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.



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