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Boards Creative Workshop Los Angeles - Sept. 18
Anthony Zuiker, creator of CSI franchise, to keynote
by: Aug 19, 2008 Print

Save the date - Sept. 18 - as it marks the first appearance of the inspiration-packed Boards Creative Workshop series in Los Angeles. Sponsored by Human, Wiredrive, Raleigh Film Studios and Digit, the LA edition of the popular BCW series will touch down at the gorgeous Freud Playhouse at UCLA. The half-day event, chaired by Deutsch LA president & CCO Eric Hirshberg, promises an afternoon of insight and illumination into the state of creativity today, featuring some of the most innovative minds in the commercial production and advertising industries and beyond.

Among the highlights will be a keynote presentation from Anthony Zuiker, creator and executive producer of the hugely popular CSI franchise, who will shed light on how to effectively create a brand experience through cross-platform storytelling.

Also on the day's agenda is a special case study of the integrated campaign that contributed to the most successful entertainment launch in history - Halo 3. Join T.A.G., San Francisco creative directors Scott Duchon and John Patroulis as they discuss the process of bringing "the big idea" - in this case, the heroic exploits of Halo character Master Chief - to life across a multitude of platforms.

Also look for Brave New Worlds: Adventures in Experience Design. Join Tali Krakowsky, head of Experience Design at Imaginary Forces, for an eye-opening panel that will illustrate how the present and future of design and branding will reside in this new discipline, which challenges traditional forms of content creation and expands the art of the digital into the realm of the physical.

Stay tuned for updates on the inspiring array of speakers taking part in this September's Creative Workshop, and click here to find out more!


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