Industry news and people moves
Former Saatchi ECD Paul Arden dies; Dualing music video sites Videogum, Pitchfork.tv launch; Fallon taps Korine for Budweiser's UK push; People moves at Deutsch New York, Perfect Fools, Euro RSCG Chicago; New signings for Hungry Man, The Sweet Shop, Chelsea Pictures
•FORMER SAATCHI CREATIVE PAUL ARDEN DIES> The British ad world is remembering the larger-than-life personae of former Saatchi & Saatchi ECD Paul Arden, credited with creating some of the UK's most elegantly art directed ad work. He died of a heart attack in his Sussex home on April 2. He was 67.
During his time at Saatchi, he created memorable campaigns for British Rail, Silk Cut cigarettes and Toyota. He left the agency in 1992 and a year later opened his own production company Arden Sutherland-Dodd. He also published the self-help book It's Not How Good You Are, It's How Good You Want To Be, which sold more than a million copies.
"Paul Arden was one of the most exceptional creative directors I've known, with an individualism and passion for perfection that resulted in some of the best advertising of the '80s and '90s," D&AD Chairman Anthony Simonds Gooding said in a statement. "His idiosyncrasies made him unforgettable and his generosity and encouragement to students and young creatives is an example to all." As a tribute, D&AD has unearthed Arden's 1989 Yellow Pencil-winning TV spot "Relax" for British Rail. To see it, head to the screening room.
•DUALING MUSIC SITES VIDEOGUM, PITCHFORK.TV LAUNCH> After several weeks of hype, tastemaking indie music site Pitchfork launched his new web music channel Pitchfork.tv on Monday with an exclusive video of Radiohead jamming in a basement with Thom Yorke on drums. Not to be outdone, another indie music web hub, Stereogum, launched its own entertainment blog called Videogum.com, to focus on pop culture programming such as movies, video games, web shorts and TV. The new venture resulted from Stereogum's acquisition by LA-based social media company Buzznet for $5 million.
•FALLON TAPS KORINE FOR BUDWEISER'S UK PUSH> The British ad trades are abuzz with news of a major campaign by Budweiser for the British market that's set to launch next week. Created by Fallon, London, the campaign will reportedly emphasize the brand's American roots and is to include a spot directed by feature director Harmony Korine (Mister Lonely) about a Nashville-based band that uses beer bottles as instruments.
•WEBBY NOMINEES ANNOUNCED> The 12th Annual Webby Awards have unveiled this year's crop of nominees in various interactive advertising categories. To see the shortlists, head to Webby central. The online commercial nominees are Showtime's "Brotherhood: Champion cardstacker building capitol with 22,000 cards", TBWA\Media Arts Lab's "Don't Give Up On Vista" for Apple, Crispin Porter + Bogusky's "Lawyers Films Campaign" for Coke Zero, DDB Chicago's "Swear Jar" for Bud and Saatchi & Saatchi's Tacoma "Truck Summoner" for Toyota.
http://www.webbyawards.com
•DUBAI LYNX WINNERS JWT Dubai was named agency of the year and Leo Burnett, Cairo picked up the TV/Cinema Grand Prix for its campaign for music channel Melody. No prizes were given out in the interactive or integrated categories. The 1st Dubai International Advertising Festival was created by the organizers of the Cannes Lions to honor the best ad creative from the Middle East and North Africa. It took place from March 31 to April 2.
http://www.dubailynx.com/winners/index.htm
•GREEN EFFIE WINNERS> The inaugural Green Effie Awards were handed out in New York last week to honor the most effective eco-friendly marketing campaigns. Top winners were BBDO, New York's GE campaign "Ecomagination Round Two", HSBC's "There's No Small Change" campaign by JWT and Wal-Mart's "PSP 2007 - Personal Sustainability Project" which encouraged employees to make a small, personal sustainability change.
http://www.effie.org
BBDO North America chairman/chief creative officer David Lubars will chair the judging panel for the 2008 AICP Show's Advertising Excellence/Next category, which honors multi-dimensional marketing messages. Also appearing on the panel are Lars Bastholm, AKQA; Bruce Bildsten, Brew: A Creative Collaborative; Bob Greenberg, R/GA; Jason Koxvol; Dana Locatell, @radical.media; Massimo Martinotti, MIA Films; Don McNeill, Digital Kitchen; Tommy Means, Mekanism; George Neill, Brunswick; Benjamin Palmer, The Barbarian Group; Stephen Rutterford, The Brooklyn Brothers; Mark Sitley, Beyond Belief; Elizabeth Talerman, Talerman + Partners and Jordan Weisman, Smith & Tinker.
http://www.aicp.com
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