•SUPER BOWL ROUND UP> Now that the confetti has been swept up and the colored sports drinks have dried on Super Bowl XLII, we at Boards have taken stock of how much money advertisers spent on this year's media buys: An average of $2.7 million for 30 seconds - or $90,000 per second. Nielsen Media reports that 97.5 million people tuned in to this year's broadcast, making it the second most-watched program in US television history (the series finale of M*A*S*H in 1983 is still number one). For Boards' staff picks on the best and worst of the bowl, go here and to see a compilation of this year's spots, head here.

•ORENT LAUNCHES STATION FILM> Former Hungry Man founder/managing partner Stephen Orent has set up Station Film, a new production company with four partners based in LA, New York and London. Joining Station from the Hungry Man roster are directors David Gray, Brendan Gibbons, Owen Harris, Harold Einstein, Vance Malone, with more names expected to be announced in the coming months.
Orent left Hungry Man in October 2007 to start the new venture with LA-based partner/EP/director of integrated media Michael DiGirolamo, formerly head of sales for Anonymous Content, partner/EP Caroline Gibney, previously EP/head of production for Hungry Man, London-based Adam Lyne, formerly a producer at MJZ, and New York-based Tom Rossano, formerly a producer at Hungry Man. Though his new company is still in its infancy, Orent has plans to open sister shops catering to small and mid-sized clients.

•MARK TUTSSEL NAMED TITANIUM JURY PRESIDENT FOR CANNES '08>The Cannes Lions International Advertising Festival has announced that Mark Tutssel, chief creative officer of Leo Burnett Worldwide, will chair the Titanium and Integrated Lions jury for this year. Tutssel is one of the most awarded creative directors in the industry, and under him, the network has won scores of awards, including a Titanium last year for the Earth Hour initiative from Leo Burnett, Sydney. The 55th edition of the Lions will be held June 15-21 in Cannes, France.
http://www.canneslions.com

•FARFAR PREZ TO HEAD CLIOS INTERACTIVE JURY> Organizers of the 49th annual Clio Awards named three executive jury chairs this week. Matias Palm-Jensen, creative president of Stockholm-based digital agency Farfar will chair the interactive jury, while Garth Walker, founder/creative director at Durban, South Africa's Orange Juice Design will chair the design jury. Bob Winter, VP/creative director at Leo Burnett, Chicago will head up the radio jury. The Clios have also extended entry deadlines to February 8 and 29.
http://www.clioawards.com

• 180 AMSTERDAM, MIKE MILLS PUBLISH BOOKS> 180 Amsterdam has designed and published the 266-page Power Within, a compendium of the personal stories of hardship told by world-famous athletes in the agency's "Impossible Is Nothing" campaign for adidas. The integrated campaign aimed to break the mold of dull, clichéd sports advertising by exploring the grittier side of athleticism. The book will accompany a traveling art exhibit at sporting events worldwide, culminating at the Beijing Games. In other book news, The Directors Bureau co-founder Mike Mills (who "temporarily retired from retirement" last year to direct the odd spot and video) has published a 20-page book of abstract drawings inspired by Fireworks. Simply titled Fireworks, it is available through Zurich-based publisher Nieves.
http://www.180amsterdam.com

•MISSY ELLIOTT DEBUTS 3D VIDEO> Rapper/producer Missy Elliott has reunited with @radical.media director Dave Meyers to create what's being billed as the world's first 3D music video for the songs "Ching-A-Ling" and "Shake Your Pom Pom". Viewers are encouraged to make their own 3D glasses to better see how Missy and her Woomin Crew back-up dancers jump out of your flatscreen TV (or web page). The video is airing in 3D and 2D versions on MTV and in 3D in the screening room.

Sonny, London has signed former Therapy Films director Guy Manwaring for worldwide spot rep.
http://www.sonnylondon.com

London's Gorgeous Enterprises has signed documentary filmmaker Nick Broomfield (Kurt and Courtney) for worldwide spot rep.
http://www.gorgeous.co.uk

JWT, New York has hired Conway Williamson as executive creative director. He will work on the Royal Caribbean and Nokia accounts and act as ECD for new business, JWTwo and the agency's content division, The Nursery.
http://www.jwt.com

Bicoastal Moxie Pictures has signed Flight of the Conchords creator James Bobin for North American spot rep.
http://www.moxiepictures.com

London's Serious Pictures has signed director Vaughan Arnell for worldwide spot rep.
http://www.seriouspictures.com

Villains in LA has signed director Theresa Wingert for exclusive US spot representation.
http://www.villains.com

New York-based Curious Pictures has signed UK-based director Michael Wright for spot rep.
http://www.curiouspictures.com

TWC Films in Santa Monica has signed Director/DP Eric Saarinen for exclusive US commercial rep.
http://www.twcfilms.com

Mustard, London has signed directing duo Double Act (aka Alastair Cook and Rob Davis).
http://www.mustardlondon.com

Venice, CA-based design studio Fish Eggs has added creative director Jeffrey Pittle to its senior design team.
http://www.fisheggs.tv

Santa Monica editorial house Butcher has added Jonathan Del Gatto to its roster.
http://www.butcheredit.com

Glendale, CA's Renegade Animation has hired entertainment sales and marketing specialist Al DiNoble to head new business development.
http://www.renegadeanimation.com

Washington, DC-based National Geographic Television has promoted Maryanne Culpepper to EVP, editorial and new business development, named Carrie Regan as VP of development for series and named Malvina Martin as VP of development for specials.
http://www.nationalgeographic.com