After the nigh on inevitability of Guinness's "noitulovE" win last year, the impossible-to-call Cannes Film Grand Prix this year went to Dove "Evolution" from Ogilvy, Canada, which took home the advertising industry's most coveted award on Saturday night. It capping a sterling week for the spot, having already scooped a Cyber Grand Prix earlier in the week, and indeed for Canadian advertising, which won a further two Film Golds for Viagra "Wombleminki" from Taxi and Cossette's Fight Network campaign.

"Evolution" beat Sony "Paint" from Fallon, London, which nevertheless scored one of 12 film Golds awarded, and upset the widely tipped "Happiness Factory" for Coke from Wieden + Kennedy, Amsterdam, whose Silver raised a few eyebrows.

Fellow Coke spot "Videogame" from Wieden's sister office in Portland nabbed a Gold, with its Nike "Maria" spot scooping a further two, taking the US to the top of the country honors list with a Gold-tinged contribution from Crispin, Porter + Bogusky for its "Safe Happens" campaign. The UK followed closely behind with three, for the aforementioned "Paint" and Golds for BBH and M&C Saatchi for Levi's "Dangerous Liaisons" and Transport for London "The Day You Went To Work" respectively.

After last year's Titanium debacle, Burger King's truly innovative BK Games project rightly came away with the Grand Prix, with Lions awarded to impressive efforts from R/GA's Nike+ work (already a joint Cyber Grand Prix winner), Droga5's hugely inventive Tap project and Leo Burnett's "Earth Hour" initiative for WWF.

Top honors in Integrated went to Vegaolmosponce's Axe 3 campaign, with commendable work from BBDO, Argentina for its Barrio Bonito campaign for Nike, World Press Photography Exhibition from Clemenger BBDO, Wellington and Fallon London's marvelously innovative "Tate Tracks" all winning Lions.

In Cyber, "Evolution" was jointly honored alongside R/GA's Nike+ site, which ran away with yet another award to add to its huge tally, and Swedish agency Farfar's Diesel website - let's hope they don't bury this one in the sand, eh?

Smuggler scooped the Palme D'Or for most awarded production company with Biscuit coming in second and Epoch third. Saatchi & Saatchi, New York walked away with the Agency Of The Year award, followed by DDB, London and Ogilvy & Mather, Singapore while BBDO won the Network Of The Year prize, with DDB and Saatchi second and third respectively.

For a blow-by-blow account on all things Cannes, check out the Boards coverage here