Motion Theory does the robot for EA
Stars turned to circuitry in Mech Warrior nod
BALL IS FULL OF LOVE > Things really couldn't be going any better for Motion Theory at the moment. Still riding high on the acclaim for their Beck video ("Girl") and a sequence of great spots for Reebok and HP, the California company has just been named to Rolling Stone's Hot List for 2005. Their latest work is a playful slice of high-end CG for EA Sports that should do absolutely nothing to quell that hot streak. Create to promote NBA Live '06, "Mech Warriors" features cameos from NBA stars Tracy McGrady and Dwayne Wade, both of whom open up like robotic husks to accommodate the everyman gameplayer inside. Dazzling as usual -- wouldn't a :60 be nice? [Prodco: Motion Theory] [Agency: Wieden+Kennedy]
See the spot:
http://www.boardsmag.com/screeningroom/commercials/1969/
http://www.motiontheory.comhttp://www.wk.com
Comments
Community
- Blog: Input random and required opinions
- Blog: Extracurricular creative endeavors of a creative industry
- Blog: Behind The Scenes the making of....
Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.