MILLER: BAD BEER = BAD LIFESTYLE CHOICES> Though the underlying concept for Ogilvy & Mather's new Miller Beer Penalties campaign is solid enough as it is, it's the extra heapings of derision that invariably get us laughing. The idea involves regular beer drinkers getting randomly yellow flagged by Miller-friendly football refs for beverage-related infractions like 'Ineligible Beer In The Cooler,' 'Unbeermanlike Conduct' and 'Roughing The Palate.' But the real payoff comes when the overzealous refs tack on additional penalties for social faux-pas like untended unibrows and "disproportionately hot girlfriends." Our favorite involves a Bud Lite drinker landing an "unoriginal tattoo" infraction for his tribal armband. Thanks Miller - it's about time somebody said something.

http://www.ogilvy.com/

IT'S 3AM... DO YOU KNOW WHERE YOUR CHILDREN ARE?> Anyone who grew up in suburbia knows that fast food parking lots play an integral role in the teenage experience. Not only does Burger King recognize this, they're sympathetic to the cause. Such is the message from a pair of new BK ads, directed by Ruben Fleischer for Crispin, Porter & Bogusky, which show a gaggle of partied-out kids rolling up to a BK drive-thru to take advantage of its late night hours. Both ads have punch lines that center around the car's hydraulics (which, when activated, cause its front end to comically bounce up and down); we prefer the one that shows the bounce from the interior of the Burger King, where gangly shift workers do their awkward best to bounce along. "Bounce" and "Handoff" follow in the tradition of Burger King's recent John Leguizamo-aided Blingo campaign, which made similar overtures to hip-hop culture.
http://www.cpbgroup.com/

View the spots:
Bounce: http://www.boardsmag.com/screeningroom/commercials/1253/
Handoff: http://www.boardsmag.com/screeningroom/commercials/1252/

FCUK DITCHES LOGO FOR NEW ANTI-AD> A clique of denim-clad boy/girl fashion models roll motorcycles across what looks like a Midwestern desert while a voiceover intones, "Where do you think you're going and who told you to go there? Not influenced by the advertising... are you?" More coy model shots, some rugged landscape, a bit of sun-dappled cinematography, some subtle 2D matte effects and still that voiceover: "don't you just hate being influenced, especially by big, offensive logos at the end?" Cut music, cut to black, here's the obvious spot for a logo... except there isn't one, which means if you don't recognize the aesthetic, you won't know it's the new spot from FCUK. Created by TBWA London, it hasn't taken long for "Denim Range" to generate lots of industry buzz as the brand's new 'anti-ad' - we're guessing it'll have similar real world impact.
http://www.tbwa.co.uk/

WOO HER WITH A SHARP NUMBER TWO> Director Ron Foth Jr. makes a case for the good old-fashioned pencil sharpener in this spec spot for Levi's. The concept: a teenaged girl sabotages a fellow student's pencil collection when he's not around. The boy returns, realizes his lead is broken, and advances to the front of the classroom to sharpen up. With his back to the classroom, the boy sharpens ever so vigorously, causing his Levi's to shake and wiggle and, well, you get the rest. Playful and a little bit nervy, the spot fits right in with Levi's brand. Plus, imagine the follow-up possibilities: steamy segments about erasing blackboards, covering textbooks and the sexiest of all school supplies, liquid paper. Alright, maybe not... Agency: Ron Foth Advertising
http://www.ronfoth.com