Burt Reynolds is probably the only guy old enough, sexy enough, and on TV enough to deliver product pitch with confidence, dignity and poise. He's from a different era, when that was okay.

A new "Uh Oh, Better Get Maaco" campaign from Avalanche, NY blends this statelier era with contemporary humour. Burt Reynolds orchestrates a wheel chair race on the grounds of senior citizen home that ends in a comedic pile-up (necessitating a visit to Maaco); Burt recalls his Cannonball Run days going head-to-head in a computer driving game (necessitating an email to the kid that he should get Maaco); Burt still looks hot (like the car would, if it went to Maaco).

Tony Lee shot eight spots in ten days (shooting six Burt Reynolds spots during his two days on set). The spots mark the first national campaign for production company/creative services boutique launched in April by Ava Seavey, a former executive producer with Big Picture Communications, New York .

What sayeth the director? "Burt Reynolds is a consummate pro," and "We talked a lot about sports."

Anghel Decca was DP and Erwin Kramer produced for Avalanche. For Avalanche Creative Services: Neil Brownlee was creative director and copywriter; George Brianka, art director; and Erwin Kramer and Paula Martone were producers. Geno Tulchin was editor for Refinery Post, NY; Jonathan Helfand Music and Post provided music; and Pomann Sound in NY did audio post.

http://www.burtreynolds.com