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Archive: May 1, 2002
New Campaigns
The Coens, Crowe and ...
Mullen doesn't sleep on ...
FCB and Wedendahl: A1
Nestle and monkey loving
Kmart and Spike Lee?
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Quiet Storm launches film ...
Van Der Vlugt links with ...
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Vinton's Celluloid future
Roman Hooks new studio
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Events
Rockstar uploads media
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EMI puts catalogue online
People Moves
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Nestle and monkey loving
by: May 1, 2002 Print

Lowe Lintas & Partners, Paris teamed with @radical.media director Barton Landsman in an unusual Nestle spot featuring copulating simians.

As everyone knows, monkeys spell instant hilarity. When they are getting down zoo-style, the comedic ante is considerably upped. "Zoo" shows a Nestle-chomping punter watching two chimps get it on, but his spontaneous laughter (from the candy, not their romantic encounter) deters the two chimps from making little chimps. Funny stuff.

Creative team on the campaign was art director Philippe Latiffe, copywriter Romain Rinokh and agency producer Barbara Vaira. The spot was edited by Fred Jordan of New York's V2.

http://www.radicalmedia.com


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