London-based viral marketing company Digital Media Communications (DMC) has struck a deal with Hollywood broadband entertainment network iFILM to act as the exclusive UK commercials agent for iFILM.com's soon-to-be-launched commercials channel.

DMC, whose successes include viral marketing for MTV and Microsoft Xbox "Champagne" (see Boards, May 2002), will be responsible for sourcing commercial material to be streamed on the channel.

Prior to this agreement, DMC contributed content to the Web site's Viral Vault channel. iFILM is one of the top five streaming video sites on the Web and attracts a monthly audience of over six million.

http://www.ifilm.com

http://www.dmc.co.uk