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Archive: May 1, 2002
New Campaigns
The Coens, Crowe and ...
Mullen doesn't sleep on ...
FCB and Wedendahl: A1
Nestle and monkey loving
Kmart and Spike Lee?
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Quiet Storm launches film ...
Van Der Vlugt links with ...
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Vinton's Celluloid future
Roman Hooks new studio
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Ads.com launches
Events
Rockstar uploads media
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EMI puts catalogue online
People Moves
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DMC partners with iFILM.com
by: May 1, 2002 Print

London-based viral marketing company Digital Media Communications (DMC) has struck a deal with Hollywood broadband entertainment network iFILM to act as the exclusive UK commercials agent for iFILM.com's soon-to-be-launched commercials channel.

DMC, whose successes include viral marketing for MTV and Microsoft Xbox "Champagne" (see Boards, May 2002), will be responsible for sourcing commercial material to be streamed on the channel.

Prior to this agreement, DMC contributed content to the Web site's Viral Vault channel. iFILM is one of the top five streaming video sites on the Web and attracts a monthly audience of over six million.

http://www.ifilm.com

http://www.dmc.co.uk


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