A publication of Brunico Communications Ltd.

Cuppa creates Cronenberg titles

Toronto's Cuppa Coffee Animation has completed title sequences for David Cronenberg's latest film, Spider.

In order to illustrate Spider's themes of memory, perception and interpretation, Cuppa's creative team of Warren Brown, Hector Herrera and Adam Shaheen borrowed imagery from Rorschach ink blot tests.

Cuppa president Shaheen says that the title sequence is based on the fact that the title character is schizophrenic and that much of the film takes place in bleak, dark, decrepit interiors and exteriors.

The images were created from high resolution digital stills of crumbling plaster, peeling paint, old exteriors and other natural textures found in and around the historical building that house Cuppa's offices.

"We took interesting parts of the textures and then flipped them on a symmetrical axis to produce what seemed like very organic ink blots," says Shaheen. "But we didn't just do it symmetrically down the middle of the frame. The ink blot is in unusual spots so it sort of leads the eye. The neat thing is that you start looking at these things and you start to see different things on those walls."

Subtle camera movements tracked over the stills to give a sense of motion and type was used sparingly, but was placed in uncomfortable spaces to reflect Spider's awkward personality.

Cuppa Coffee also produced title sequences for Cronenberg's Existenz.

http://www.cuppacoffee.com

Comments


VH1
"Anti-Rock Star"




Boards iPhone Application

ADVERTISEMENT
ADVERTISEMENT

Community

boards on Facebook

Magazine

May 2010

Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.



Designed by: Secret Location