Cuppa creates Cronenberg titles
Toronto's Cuppa Coffee Animation has completed title sequences for David Cronenberg's latest film, Spider.
In order to illustrate Spider's themes of memory, perception and interpretation, Cuppa's creative team of Warren Brown, Hector Herrera and Adam Shaheen borrowed imagery from Rorschach ink blot tests.
Cuppa president Shaheen says that the title sequence is based on the fact that the title character is schizophrenic and that much of the film takes place in bleak, dark, decrepit interiors and exteriors.
The images were created from high resolution digital stills of crumbling plaster, peeling paint, old exteriors and other natural textures found in and around the historical building that house Cuppa's offices.
"We took interesting parts of the textures and then flipped them on a symmetrical axis to produce what seemed like very organic ink blots," says Shaheen. "But we didn't just do it symmetrically down the middle of the frame. The ink blot is in unusual spots so it sort of leads the eye. The neat thing is that you start looking at these things and you start to see different things on those walls."
Subtle camera movements tracked over the stills to give a sense of motion and type was used sparingly, but was placed in uncomfortable spaces to reflect Spider's awkward personality.
Cuppa Coffee also produced title sequences for Cronenberg's Existenz.
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