Wieden + Kennedy, Portland has created a new Nike branding campaign paying tribute to athletes and the sporting brand's most prolific ad slogan, "Just Do It," and a golf-centric campaign employing two widely divergent executions.

"Just" combines stock footage of athletes and sporting events, existing footage from previous Nike spots, still shots and new footage captured by Epoch Film's Jeff Preiss; runner Sara Schwald and pro skater Gino Ianucci appear in Preiss' footage. All five spots are set to the electro-funk of Groove Armada's "My Friend," the varied athletic imagery was spliced together by Spot Welders' editor Robert Duffy.

The 60-second "Just" combines elements from four other 15-second spots, "Basketball," "Skateboarder," "Sit Up" and "Night Runner," all of which show athletes of various skill levels testing their physical and emotional mettle in a range of sporting situations. For example, "Skateboarder" shows Ianucci attempting to land a deadly leap and failing several times before succeeding. Throughout all five, onscreen text reading "Just" appears while the athletes take action, culminating with the "do it" fading in at the spots' close.

Preiss shot his footage on location in New York at the beginning of January 2002. Copywriter Simon Mainwaring and art director Jayanta Jenkins created the spot, Monika Prince was agency producer. Special effects were handled by Sea Level fire artist Jim Bohn and graphics by Pittman Hensley.

The Nike Golf "Length" campaign includes five spots, the 60- second "Dog Gone" as well as four 30-second spots, "More Yards," "Sounds Better," "Better Materials" and "Sweet Spot." All five spots were directed by Noam Murro of Biscuit Filmworks.

"Dog Gone" shows golfer David Duval driving a long ball deep across a wide expanse of desert; his faithful dog races off in pursuit of the ball. Thanks to Duval's Nike driver however, the dogs fetch mission takes some time, and, inexplicably, "Sparky" has been reduced to a pup by the time he returns. The other four spots are set in a neutral environment in which Duval and another, far plumper and more disheveled fellow stand. Duval represents Nike's forged drivers, the skuzzy fellow cast iron drivers; each spot shows the superiority of Nike's product in a silly way. For example, "Sounds Better" has Duval singing a piece in a clear, melodious delivery, while the Cast iron guy grates out a few bars. "Sweet Spot" shows the two men walk forward against a pink background; Duval carries flowers and chocolates and seems the ideal date. The Cast guy stands, leers and gyrates his hips slightly before it is revealed the Nike driver has a "bigger sweet spot." Perhaps most humorous of all is "Better Materials," which shows both men removing food they have supposedly eaten in reverse; thankfully the food emerges from their mouths uneaten. We see that the Nike fellow has eaten his fruits and vegetables while the other has eaten several hot dogs and links of sausages.

Creatives Jim Riswold and Rob Palmer worked on the "Length" Campaign with agency producer Ben Grylewicz. Peter Wiedensmith of Joint, Portland cut the spots. Ring of Fire, Los Angeles handled effects and Jeff Elmassian of Endless Noise did music and sound design for "Dog Gone," while Mutato Muziko handled music and sound for the remaining four spots.

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