TBWA\Brasil Acquires Capsula
TBWA\Brasil, Sao Paulo has acquired Brazilian agency Capsula and merged the two entities to create TBWA\Capsula.
Capsula was formed six months ago (see Boards September '00) by a number of prominent Brazilian creatives and ad execs: Fabio Meneghini, Rodrigo Butori, Rui Brandquinho, Alexandre Grynberg, Julio Vieira Neto and president/chief creative Atila Francucci (search Boardsmag.com for more information on Capsula). TBWA/Capsula will move into the old digs of TBWA\Brasil with Atila Francucci taking the reigns as CEO of the merged agency and Julio Vieira as general manager.
The client base of the new agency includes TBWA clients Apple, Bic, Kia Motors, Nivea and Seagram while Capsula brings with it Polti, Wendler, Hedging-Griffo and Metodo Engenharia. The total combined billings are estimated at roughly US$ 30million.
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