Bud's Neighbors Spot Breaks In Game Three
During game three of the World Series, a Budweiser spot from A Band Apart Director Wayne Isham broke, showing Isham's trademark blend of commercial and music video techniques. The 30-second "Neighbors" spot, came out of DDB Needham, Chicago.
The spot captures a slice of street-life, as a fireman, policeman, flowerman, and pizza-maker named "Sal" combine their efforts to make a pizza while "Maria" strikes a pose on the corner. Nested zooms, "cg-effected" swish pans and time lapse photography give it a pop culture feel.
Isham's recent A Band Apart commercial credits include the Pepsi's "World Cup" commercial through Dieste & Partners in Dallas, TX, and Bacardi's Latin America spot "World Passion" out of McCann-Erickson, Puerto Rico. The director also shot Ricky Martin's "Livin' La Vida Loca" video.
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.