Photo gallery: Google Chrome art opening in New York
BBH, Glue and 1st Avenue Machine host interactive art exhibit to kick-off European ad push
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Calle Sjonell, Pelle Sjonell, Aaron Duffy, BBH New York, Glue London, 1st Avenue Machine
BBH, New York, Glue, London and 1st Avenue Machine kicked off the first round of Google Chrome's European advertising with an art opening and reception at 201 Mulberry St. in New York on Jan. 13. The interactive exhibit featured contraptions and set pieces built by director Aaron Duffy and the production team at 1st Avenue Machine for "Chrome Features", eight crafty web films that explain key features of tech giant's new web browser using a variety of handmade contraptions and in-camera tricks. Music was provided by the harpist who also performed in the films, along with a small backing band.
For the full production story behind the Google Chrome "Features" campaign, check out the Spotopsy feature in the January/February 2010 issue of Boards and check out photos from the opening here.
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Client: Google Chrome
Title: Features Agency: BBH, New York Prodco: 1st Ave Machine, New York Director: Aaron Duffy |
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