Amber Music EP Phil Mossman.

With the old style financial model for the music industry seemingly in terminal decline, artists, labels and publishers are searching for new revenue streams. Brands, as the "Defining the New Order" seminer at Boards Summit 09 discussed, offer a golden opportunity: they need great music to confer cool and help sell their product and are willing to pay for the privilege. But the quandary is that many artists still don't want to sell out by licensing their music to brands. So how can brands work with artists to the mutual benefit of both?

Chaired by Amber Music EP Phil Mossman and featuring Jon Cohen, CEO of Cornerstone Promotion, Terry McBride, head of Nettwerk Music Group, Eric David Johnson, executive music producer for Young & Rubicam, New York and LCD Soundsystem front man James Murphy, the panel discussed maintaining artistic integrity, branded record labels and how new technology is creating innovative models for distribution and compensation for artists.

After the panel, Mossman sat down with Boards associate editor Ed White to talk about how brands can collaborate with artists like DFA label boss Murphy, how brands can act as arts patrons and the evolution of the band into small business entrepreneur.