Cannes on Location: Paul Silburn
Saatchi & Saatchi, London creative partner talks T-Mobile "Dance" and the impact of social media on creativity
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Paul Silburn, Saatchi & Saatchi, Cannes 2009
For this stop in our continued Cannes On Location series we speak with Paul Silburn, creative partner at Saatchi & Saatchi, London who shares his thoughts on the changing face of production as evidenced with T-Mobile "Dance" and "Sing-along", the impact of technology and social media on the creative process, and how clients are responding to innovative creative work.
Look out in the coming days for chats with Grey Amsterdam ECDs Seyoan Vela and Colin Lamberton; JWT North America CCO Ty Montague and JWT, New York CCO Harvey Marco; and Goodby Silverstein & Partners' ECD Jamie Barrett and Biscuit director Noam Murro.
Watch the interview with Paul Silburn here.
And be sure to check out our interviews with James Hilton, CCO of AKQA, and Grand Prix-winners Adam Berg and Mark Pytlik of Stink Digital.
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