Cannes On Location
AKQA CCO James Hilton talks about Grand Prix-winning Fiat eco:Drive campaign
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Cannes Lions 2009, AKQA, James Hilton
While Cannes-goers were diligently sunning themselves and quaffing rosé, we here at Boards took the opportunity to film some of the industry's top thinkers and Lions winners speaking candidly about hot topics that the ad world is facing, from recession to digital to production and much more.
In this second installment Cannes On Location chats we caught up with James Hilton, CCO of AKQA just outside the Palais and spoke with him about winning the Cyber Grand Prix for Fiat Eco:Drive, the art of agency-client collaboration and why he thinks the Cyber category doesn't have long to live.
Look out in the coming days for chats with Paul Silburn, ECD at Saatchi & Saatchi, London, who takes us behind Gold Film Lion winner "Dance" for T-Mobile; Grey Amsterdam ECDs Seyoan Vela and Colin Lamberton; JWT North America CCO Ty Montague and JWT, New York CCO Harvey Marco; and Goodby Silverstein & Partners' ECD Jamie Barrett and Biscuit director Noam Murro.
Watch James speak about Fiat Eco:Drive here.
Watch James speak about the importance of the Cyber Lions here.
For the Fiat "Eco:Drive" film, click here.
Related
Client: Fiat
Title: eco:Drive Agency: AKQA, London |
Client: Cannes on Location
Title: James Hilton (Part 1) Agency: Boards Prodco: Boards Director: Boards |
Client: Cannes On Location
Title: James Hilton (Part 2) Agency: Boards Prodco: Boards Director: Boards |
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