Crest, "Bulldozer"

The Association of Independent Commercial Producers feted the year's best commercials, web and integrated work during its annual AICP Show at the Museum of Modern Art on Tuesday.

Best in Show commercial winner at this year's event, which was chaired by Steve Golin, chairman/CEO of Anonymous Content, was the Skittles spot "Piñata", directed by Tom Kuntz of MJZ, and the top winning campaign was Crest's "Bulldozer," "Lice," and "Pre Nup," directed by Harold Einstein of Station Film.

The Next awards, which were presented in the morning, honored "multidimensional brand promotions in the moving image" in four categories: integrated campaign, viral/web film, experiential and website/microsite. Goodby Silverstein & Partners partner/creative director Jamie Barrett was chair of the judging panel and presided over the ceremony. This year the audience was able to vote for their favorites in real-time during the show.

The integrated campaign winners were Goodby's Haagen Dazs "HD Love HB", which included the spots "Opera", directed by Psyop's Cedric Nicolas-Troyan and Laurent Ledru, and "Disco" and "Krumpin", directed by Trish Sie of Bob Industries; BBH and HSI Productions' Oasis Dig Out Your Soul: In the Streets for Warner Brothers Recorsd and NYC & Company and "There Can Only Be One" for the NBA, directed by Bob Industries' Dayton/Faris for Goodby. The audience award went to the Oasis campaign.

Winners in the viral/web were Diesel's "SFW XXX" directed by Keith Schofield for The Viral Factory, "Get It On" for Durex, directed by Superfad's Robert Ruggan and the Environmental Defense Fund and Ad Council's "Polar Bears", directed by Biscuit Filmworks' Tim Godsall. It also won the audience award.

The experiential winners were "Chambers Hotel Video Art Piece" for Chambers Hotel, directed by Peter Nydrle, McDonald's "The Lost Ring", directed by PostPanic's Mischa Rozema for AKQA and R/GA's "Nike+ Human Race 10K", which also won the audience award.

The winning websites were North Kingdom's "Ecomagination" site for GE, B-Reel's "Hotel 626" campaign for Doritos and FaceFaceFace's Sprint "NOW". All three campaigns were produced out of Goodby, with Mike Geiger serving as director. The audience award winner was GE's "Ecomagination".

Goodby was also the most awarded agency, with 12 awards and MJZ was the top awarded prodco with 10 honors.

www.aicpshow.com