Campaigns for Australian tourism, ice cream, toothpaste and Brit rock were among the top winners at the 34th annual One Show in New York last night.

"The Best Job in the World", a CumminsNitro, South Brisbane campaign for Queensland Tourism, won the Best in Show prize. The agency generated a ton of free media around the world by staging a contest that promised the winner a A$150,000 "salary" and a six-month gig as "caretaker" of an idyllic island near the Great Barrier Reef. More than 35,000 people applied for the job, with the prize going to Ben Southall, a 34-year-old charity worker from Britain.

The inaugural Green Pencil, created to honor environmentally-conscious advertising, went to Goodby Silverstein & Partners for Häagen-Dazs "Help the Honey Bees", a cause-related marketing campaign designed to raise awareness about disappearing honey bee populations. The campaign also picked up Gold Pencils in the innovative media and integrated branding campaign categories.

Of the 14 Gold Pencils given out, six were awarded to TV/cinema campaigns. The winners included Saatchi & Saatchi, New York's Crest campaign ("Bulldozer", "Lice", "Pre-nup"), Skittles "Pinata" by TBWA\Chiat\Day, New York, droga5's Obama campaign effort "The Great Schlep" starring Sarah Silverman, 72andSunny and director Guy Ritchie's Nike "Next Level" spot and DDB, Vancouver's "Chase" for Midas.

BBH, New York's Grandy-winning "Dig Out Your Soul" campaign for New York City tourism and Brit rock band Oasis also picked up a gold for innovative media. In total, judges awarded 31 Silver Pencils and 38 Bronze Pencils. For the complete list of winners, click here.