Boards Magazine - April 1, 2010
WORD
RADAR
Radar What we're talking about
IDEAS
Out of Bounds Production companies are opening divisions that push outside their traditional reach and into art, experiential and content. What do they offer the ad world and brands?
Q&A
"The band will look awesome" OK Go front man Damian Kulash doesn't want to be another pretty boy on your reel
Agency producer Q&A R/GA, London's new executive producer on Nokia, Liz Jarvis on switching over, dreams of tuning out, career wanderlust and not playing favorites with vices
CREATIVE
This month's top work The Temper Trap "Lost Love"; Heineken "Auditorium"; Matching Match!; Betsafe "Crabs"; Libra "Wonder Man"; Ok Go "This Too Shall Pass"; Virgin Atlantic "Beauty Sleep"; Old Spice "Matterhorn"; New Balance 365
SPOTOPSY
Paint by numbers James Frost and Ogilvy, New York find beauty in data for IBM
Don't go down that hallway! Jung Von Matt's interactive movie promo lets the audience call the shots
FIRST BOARDS AWARDS
The Quiet Artisan Sean Pecknold harks back to bygone craftsmanship and creativity
AB/CD/CD Director Finalist
Cole Webley Director Finalist
Andreas Nilsson Director Finalist
Jessica Sanders Director Finalist
Hit Maker Ben Harrex is a viral success
Dahkil Hausif Editor Finalist
Logan Hefflefinger Editor Finalist
Proper channels Jason Brando is the conduit for composing, producing and winning work
Benny Sings Composer Finalist
Michael Mooney Composer Finalist
More than a feeling Ruben Vandebroek's fascination with facsimile
Chris Bayol Post-Production Finalist
James Cornwell Post-Production Finalist
Into the trees Carlos Stevens' creative quest
No is not an answer Aaron Kovan on keeping both clients and creatives happy
ARTS & CRAFTS: ANIMATION & DESIGN
Psyop celebrates 10 Persuaded, changed, influenced
ARTS & CRAFTS: POST + EDIT
Cinelicious opens doors on new space Finishing company offers innovative "dual-room monitoring"
Da Do Run Run Will Judge's new book puts the lowly runner on a pedestal
ARTS & CRAFTS: MUSIC & SOUND
Feline fantasia for Friskies Cat food brand ditches the V/O in favor of psychedelic enchantment
Composer spotlight HECQ's deconstructed sound
MOVES
Mergers, hookups and moves A look at who's makin' moves
EXTRACURRICULAR
The big leap Believe Media director David Hartley explains how he jumps between free-running and filmmaking and back again
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.