Boards Magazine - March 1, 2010
WORD
RADAR
Radar What we are talking about
IDEAS
The winter's tale Perfect Fools and Happy Fiction create transmedia winter sports story for McDonald's
Q&A
Mover and shaker Poke founder Iain Tait discusses his move to Wieden+Kennedy, Portland
Agency producer Q&A Y&R, New York producer Ellen Pot is a walking contradiction: sailor-mouthed yet thoughtful of the children; steely of nerve yet scared of catering tables; cannily resourceful but not averse to prayer.
CREATIVE
This month's top work Nike "Human Chain"; Massive Attack "Splitting The Atom"; Snickers "Game"; The Most Serene Republic "Heavens To Purgatory"; Pepsi Refresh; AIDES "Graffiti"; Old Spice "The Man Your Man Could Smell Like"; Google "Parisian Love Story"
DIRECTOR'S CHAIR
SPOTOPSY
Storming the building Tronic take the design reigns for new game title Spec Ops: The Line
INNOVATION REPORT
The Journey to Rise and Fall Nexus directors Theo and Emily create our interactive cover experience
12 Innovators you need to know We found the people, places and things that are changing the shape of advertising so you don't have to
Small wonder Digital SLRs are democratizing filmmaking
Leaner faster better Post houses, designers and directors are not only applying but creating the latest tools to make screens pop. We peek at the proprietary tech arising from R&D departments that are improving workflow and solving complex challenges.
ARTS & CRAFTS: ANIMATION & DESIGN
Mythological rewrite Studio AKA's Marc Craste and Jon Klassen bring Inuit mythology to the Olympics in BBC trailer
Updating an icon For the first time in its history, MTV dares to redesign its logo
ARTS&CRAFTS: POST + EDIT
Still freshly cut The Whitehouse celebrates 20 years
AICE announces membership expansion The trade organization will open its membership to mograph, design and visual effects companies
ARTS&CRAFTS: MUSIC + SOUND
EXTRACURRICULAR
Autocross addict Creative by profession, motor sport enthusiast by passion, 39-year-old Cramer-Krasselt senior art director Luke Partridge gives a first-person account of his adventures in autocross
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.