Boards Magazine - January 21, 2010
WORD
RADAR
Idealism meets realism Tokion founder launches creative matchmaking service
CREATIVE
This month's top work Lego Cl!ck;Orangina Red "Bloody"; New Zealand Book Council "Going West"; Mcdonald's Pandorarovr; Barnardo's Turn Around; BBC Radio 4 "Bull"; R25 "Movie Dictionary"; Sia "You've Changed"; C-Mon & Kypski More Is Less
Q&A
Slim and healthy Feed The Walrus re-imagines the post-production model
Agency Producer Q&A Gotham head of content production Letitia Jacobs' ingenious tips for cost saving, avoiding peanut M&M's and her dream of well-oiled pool boys... er... productions
TOPIC
So Saith the Crowd How crowdsourcing can seriously - no seriously - be the next new ad model
DIRECTOR'S CHAIR
A Classic touch Revolver's Steve Rogers does more with less
SPOTOPSY
Mirror image CP+B searches for the other you with Coke Zero's Facial Profiler app
Digital brand in an analogue world BBH, Glue and 1st Avenue get crafty for Google Chrome
MOGRAPH
Best rebrands of the decade While network promotion is increasingly show-led, the brand is still the thing. We examine the top rebrands of the past decade that were notable for getting it right
INTERNATIONAL PRODUCTION SERVICES
Austere adventures Former defense contractor Jason van Bruggen produces with military precision
We're not in Starbucks anymore Picture Perfect's Judd Allison embraces the Miami biker mystique
Mexican Connections Two producers in Mexico City talk pulling favors
MUSIC
Turn it up a notch Interactive sound design is opening up exciting new experiences for web users
EXTRACURRICULAR
Instrumental Danny Kleinman's ukulele fixation
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.