Boards Magazine - February 1, 2009
WORD
BOARDFLOW
Boardflow Los Angeles 4/10; Toronto 5/10; New York 5/10; London 5/10
MONITOR
A quickie with an agency producer Jose "Pollo" Bustos, head of production at Santo, Buenos Aires, isn't going to be on time. Or grown up for that matter. And he's casting for the sequel to Nine 1/2 Weeks.
Canada's next top spot director TAXI gets into reality TV with Commercial Break
Smuggler UK Smuggler goes transatlantic
Playlist Coldplay> Lift in Technicolour II; Megaforce> A Thing For Me; Fever Ray> If I Had a Heart
Topspots Cadbury "eyebrow dance"; Volkswagen "Fishdog"; Electrabel "2009"; Crown Royal "Set"; COI "Pablo"
Cultural exchange The nuts and bolts of culturally sensitive production
DIRECTOR'S CHAIR
Strange overtones Smuggler's Jaron Albertin prefers the ugly side of life
SPOTOPSY
Teen dream Stylewar inspires teens for Coke
I.D.
Free floating Nat Geo goes Zero G for ident package
Order in chaos French collective nObrain create mini universes for TF1
INTERNATIONAL PRODUCTION SERVICES
Wild ride Production services are riding the currency rollercoaster
Neon realism Kosai Sekine scouts originality for adidas in Tokyo
The local way Wanda goes fishing with a Zulu tribe for CanalSat
Pick-up paradise Hank Perlman wrangles coconuts for Toyota in Malaysia
Made in Italy Fredrik Bond recreates Godard's French riviera for Stella
Trick and treat Dante Ariola is impressed by South Africa SFX
Brazilian flair Lance Acord rouses SÃo Paulo's footballers for Nike
STOCK FOOTAGE
The B-Roll Adventures in oddball and obsolete footage
Stock sing-a-long BBC Breathing places "CUTE ANIMALS CHRISTMAS SONG"; DANGEROUS SQUID "MCBRITNEY"
Elusive imagery Short about impossible footage requests wins Getty film challenge
Don't Wear it Out Name-changing stars revisit their former selves for Aviva
Reeling through the Years A century of clips make up Macy's anniversary spot
Power of One Citizens interact with stock in new Amnesty PSA
Yes We Can-Can UFO tap classic French iconography for Lacoste
Major leagues New Getty service offers pre-cleared music from major labels
REARVIEW
Boards' Bullshit Buzzwords Boards literally spent tens of dollars corralling the top minds (i.e. us) in a local dive to divine 2009's best buzzwords.
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Magazine
May 2010
Our May 2010 issue features a roundtable of directors, agency execs and production company EPs discussing the dire lack of women behind the camera on commercial shoots, our annual list of the year's top spot helmers, the story behind Philips' "Parallel Lines" shorts and more.